A highly curated guide to the 8 best things to do in Seoul, South Korea

08.11.2024 - 14:49 / thepointsguy.com

Seoul has emerged in recent years as an in-demand destination. But South Korea's capital can still feel daunting for first-timers, given its size — it's one of the world's biggest and most densely populated cities — and differences in language and culture.

As anyone who's already taken a trip to Seoul will assure you, there's no reason to hesitate. Yes, the city is huge, but also easy to get around thanks to extensive public transportation, including a modern subway system (think spotless cars, English signage and heated seats in the winter). And because Seoul is a rare place that experiences four distinct seasons, you can visit when it suits your schedule. (Though we recommend avoiding June to July's rainy monsoon season.) Most importantly, you'll feel incredibly safe: The travel insurance company Berkshire Hathaway Travel Protection just released a report that ranked Seoul among the world's top 15 safest cities for leisure travel in 2025.

Because there's so much to see, eat and do in this South Korean metropolis, we've curated a guide to the 8 best things to do in Seoul to ensure an unforgettable first trip.

Food is central to Korean culture, and one of the easiest ways to sample some iconic bites — while getting a glimpse into everyday city life — is through Seoul's street food markets. This way, you can sample an array of items in a single stretch and save money. While Myeongdong Market is the most famous, it's perpetually packed with tourists and errs on the pricier side. Instead, head to Namdaemun Market for kalguksu (knife-cut noodles) and hotteok (stuffed pancakes), Gwangjang Market for bindaetteok (mung bean pancakes) and Jungang Market for tteokbokki (spicy rice cakes).

South Korea is also renowned for its storied drinking culture with over 1,000 types of sool (Korean alcoholic beverages). To learn more, make a reservation at Oul. Located in the elegant Four Seasons Hotel Seoul — part of American Express Fine Hotels + Resorts — this one-of-a-kind drinking destination focuses solely on Korean-made spirits. Head bartender Ike Ryu whips up imaginative cocktails like the Goosoo Highball, a hauntingly rich blend of barley tea soju, toasted rice syrup and seltzer. Fittingly, the anju (snacks consumed with alcohol) are just as elevated: The lobster tteokbokki arrives bubbling hot and packed with generous chunks of house-made fish cakes and fresh seafood.

At Gyeongbokgung Palace, the architectural masterpiece that served as the official royal residence during the Joseon dynasty, you'll notice people dressed in hanbok (traditional Korean attire). Many nearby shops rent these colorful two-piece outfits dating back to the Goryeo Dynasty (918 to 1392) and offer additional services like makeup, hair