The hotel industry in India is estimated to reach around $247 billion in 2024, and projected to hit $475 billion by 2029, according to market research firm Mordor Intelligence. That’s an annual growth rate of nearly 14%.
12.07.2024 - 14:22 / cntraveler.com
I was sitting on a small wooden stool in a dark room, wearing nothing but a piece of white cloth tied around me like underwear when my Ayurvedic practitioner, Vijay, began singing me a pre-treatment prayer song. Her voice was soft and melodic, and the air around us smelled like jasmine and rose incense. Once the song was over, Vijay began to massage my scalp with warm medicated herbal oil, and I felt it dripping all over my head and onto the rest of my body. By the time she guided me over to the wooden massage table to cover the rest of my body with the warm oil, I’d already fallen into a state of deep relaxation. The voices in my mind—the ones that tend to narrate a situation as it is happening—had quieted. Of course the meditative power of massage is nothing new, but Vijay’s beautiful pre-treatment prayer song, coupled with the soothing Ayurvedic oils she rubbed into my skin, put me into one of the calmest, most grounded states I had ever experienced.
Such is the power of Ayurveda, a traditional medical system that originated in India more than five thousand years ago. I’d first learned about the ancient science through my husband Rahul, who grew up in New Delhi and had introduced me to its basic premise on my first visit to his childhood home a few years back. But after casually dabbling in its teachings here and there over the next few years, I’d finally decided to go all in and fully immerse myself–this is how I found myself at an Ayurvedic retreat in the southern Indian state of Kerala, the birthplace of Ayurveda.
Commonly referred to as the “sister science” to yoga, Ayurveda was first recorded in Sanskrit in four sacred texts known as the Vedas. It teaches its students that true health is achieved when you are living a life of perfect balance in your mind, body, and soul. Reaching this equilibrium requires a daily dedication to all sorts of habits and rituals, like timing your sleep to the sun, using healing herbs, spices, and medicated herbal oils, and eating with your dosha (the energy that defines a person’s genetic makeup) in mind, to name a few.
At Nattika Beach Ayurveda Hospital and Resort, where I stayed in Kerala, this was especially easy to do. The property is set on 16 acres of lush coconut groves overlooking the Arabian Sea, with 52 thatched-roof villas, an organic farm where the staff grows all their produce and herbs, a gorgeous yoga and meditation shala, and an Ayurveda Center where they conduct all of the treatments. Everything on my itinerary, from what I ate to how I exercised to the treatments I received, was selected by a team of expert Ayurvedic practitioners in an attempt to guide my body, mind, and spirit into harmony. Mornings began with sunrise meditation and gentle yoga
The hotel industry in India is estimated to reach around $247 billion in 2024, and projected to hit $475 billion by 2029, according to market research firm Mordor Intelligence. That’s an annual growth rate of nearly 14%.
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