Data Appeal and Mabrian join forces to lead the Travel Intelligence market in Europe

27.11.2023 - 09:43 / traveldailynews.com / Theodore Koumelis

The acquisition operation has benefited from the expert guidance of the consulting firm Bluebull, an investment banking firm specializing in mergers and acquisitions for technology companies, and the specialized law firm Cuatrecasas.

The Italian company, a part of the Almawave Group, has signed a contractual agreement for the procurement of the 70% of the Spanish company Mabrian Technologies, in a move that will result in the largest data intelligence company specializing in tourism in Europe.

Both companies, leaders in data analytics and the use of Artificial Intelligence in their segments, will leverage their complementarity and synergies to offer the market an unprecedented differential added value.

This agreement comes at a time of significant expansion in the global Travel Intelligence market, where Data Appeal Company, with a strong presence in Europe, aims to play a leading role alongside Mabrian, which already has a presence in over 40 countries.

Together, the two companies will have 160 data sources, covering more than 200 countries and a great team of analysts specialized in tourism and destination management. Their analytical scope ranges from traveler sentiment, mobility, demand, tourist spending, and accommodation to sustainability and tourism inclusivity.

Valeria Sandei, Almawave Chief Executive Officer and The Data Appeal Company Chairperson: “This acquisition underlines Almawave’s ability to execute upon its strategies, which centers on international growth and the use of artificial intelligence technologies in specific vertical sectors. Bringing The Data Appeal and Mabrian together creates one of the European’s leading companies in advanced analytics for Tourism, an industry that is increasingly data-driven.”

Mirko Lalli, Chief Executive Officer of The Data Appeal Company: “This transaction will allow us to improve synergies at all levels, further strengthening our positioning and accelerating our growth in the Tourism sector, where operators are increasingly investing in data as a strategic lever to generate a competitive advantage.”

Santi Camps, Chief Executive Officer of Mabrian: “For us, joining The Data Appeal Company is a strategic decision with the goal to lead the market globally.  A great team has brought Mabrian to where it is today, but now it is time to become part of a solid technology group as Almawave to take advantage of synergies and share know-how.  This will allow us to continue helping the Tourism industry to solve real problems with the most advanced technology but at a faster rate.”

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews