Hilton Grand Vacations to Acquire Bluegreen Vacations, Expand Partnership With Bass Pro Shops

07.11.2023 - 21:47 / travelpulse.com / Donald Wood

Hilton Grand Vacations Inc. has entered into a definitive agreement to acquire Bluegreen Vacations for $75 per share in an all-cash transaction, representing a total consideration of approximately $1.5 billion, including net debt.

The combination will broaden Hilton Grand Vacations’ offerings, customer reach and sales locations, creating a premier vacation ownership and experiences company.

The acquisition is also expected to expand and diversify HGV’s lead flow through Bluegreen Vacations' world-class partnerships, including an exclusive marketing agreement with Bass Pro Shops and its unique base of dedicated outdoor lifestyle enthusiasts. 

“I’m excited to enhance the breadth and quality of our already best-in-class vacation ownership and experiences offering with the announcement of our agreement to acquire Bluegreen Vacations,” Hilton Grand Vacations CEO Mark Wang said.

“Bluegreen Vacations has a strong track record of demonstrated organic growth, a dedicated customer base of more than 200,000 members, and boasts key lead-generating strategic partnerships that will broaden our reach and diversify our tour flow,” Wang continued. 

Expanding on Bluegreen Vacations' existing relationship, HGV also announced that it has signed a new 10-year exclusive marketing agreement with Bass Pro Shops.

The new partnership builds on Bluegreen Vacations' success as the official vacation ownership partner of Bass Pro Shops and includes the existing joint venture encompassing four outdoor-themed resorts.

“Our new partnership with Hilton Grand Vacations is one of the most exciting and important in our history,” Bass Pro Shops founder Johnny Morris said. “It will give both of our legendary brands the ability to introduce many more people to the great outdoors and happy memories they will never forget.”

As part of the deal, HGV’s membership base increased from more than 525,000 to more than 740,000, and its resort portfolio from 150 to nearly 200 properties in 14 new geographies and eight new states.

In addition, the complementary footprint of predominantly drive-to locations will double HGV’s presence along the East Coast and expand the number of available outdoor and ski destinations while increasing sales distribution in new key markets.

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