You don’t have to be Italian to indulge in a slice of panettone during the holidays.
In Italy, this sweet, cake-like, dome-shaped bread is a traditional Christmas and New Year dessert. With bespoke wrappings, it’s also an uber-popular gift for families, friends, and colleagues.
Born in Milan, “panettone” is derived from the Italian word “panetto” (little loaf), the term made larger with the addition of the suffix “one” (the plural form is panettoni.) According to legend, the seasonal bread is said to be a harbinger of luck and prosperity.
Like so many other Italian products and traditions, panettone migrated to the U.S., Canada, and South America with successive waves of Italian immigrants. And the popularity of panettone among Italians and non-Italians has soared. Last year (2022), The New York Times reported that pastry trade group Conpait estimated annual panettone sales (artisanal and commercial) at $650 million.
Even in its motherland, foods and breads tend to differ from region to region, and from town to town, and the same holds true for panettone. Different bakers often put an innovative spin on the classic by adding or substituting regional ingredients.
As a result, there is a panettone to please almost every palate. Here are a few appealing options, perfect for gift-giving or to enjoy at home.
(Note: Many of these artisanal producers only bake limited quantities for the holidays so order early and allow time for delivery. These panettoni can also be a great addition to Thanksgiving dinners.)
For the first time, Eataly, the global Italian superstore, has launched its own private-label line of panettone and pandoro. (Pandoro is another classical Italian Christmas specialty baked in the shape of a star).
The new products were created by a team of Eataly gastronomic experts steeped in the traditions of Milano and Verona. They are baked using the finest authentic ingredients—including dough made with lievito madre (mother yeast), IGP hazelnuts sourced from the Langhe) and butter made from Piemontese cream.
The collection comes in four flavors: Classico, Pistachio Cream, Orange & Chocolate and the iconic pandoro. Priced at $59, they complement the food retailer’s wide selection of more than 40 imported artisanal panettoni.
Brera Milano 1930, a confectionary located in the heart of Milano, was founded by Angelo Grioni in 1905. After his son joined him in the 1930s, the family-owned business began focusing on panettoni.
Made with natural yeast that takes at least 30 hours to rise, this Milanese classic is packaged in an attractive, vintage blue box. Perfect as a dessert after dinner or an afternoon snack, panettone makes delicious French toast (for those few who still have leftovers). Pairing
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In the historic streets of Trieste, an often overlooked town on Italy’s Istria peninsula, there is an aroma of coffee in the air. Dating back to the early 18th century, when the tax on coffee beans arriving at its port was waived, the city has had a deep association with coffee and was the main entry point for coffee beans into Europe. In the historic centre, visitors can still find some of the original coffee houses, modelled on those found in Vienna at the time and, each year, the city hosts the Trieste Coffee Festival.
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You know who we’re talking about. Maybe they tote an impractical, tiny leather backpack with a fleur de lis stamped on it, name drop the restaurant on Borgo Pinti they frequented while studying abroad in Florence, or have a lot to say about the correct espresso-to-milk ratio of a cortado. There's no questioning it: The traveler who checks these boxes is dreaming of visiting Italy. Luckily, this friend is damn easy to shop for, considering the way Italian craftsmanship touches nearly every single cultural realm—food, wine, literature, film, and fashion included.
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