Yes, AI is going to be everywhere one day, and yes, lifestyle hotels are the hot new thing. But if you want to track the future of travel, the answer lies in demographics.
31.10.2024 - 10:13 / insider.com / Jackson Hole
When I stay in a hotel, I don't want a bland room or a lobby decorated like countless others across the country.
I don't want to feel like I could be anywhere in the world. I want my accommodation to reflect my destination.
That's why I typically book boutique hotels with character, whether it's a 1930s adobe inn in Arizona or the Versace Mansion towering over South Beach, Miami.
But on a recent trip to Jackson Hole, Wyoming, I decided to try a Four Seasons for the first time.
It's not just any hotel chain. The 63-year-old company, with 133 locations worldwide, is known for its luxurious vibe. US News ranked the Jackson Hole location the best hotel in Wyoming.
During my one-night stay, the lodge reminded me I was in Jackson Hole at every turn.
Kim Cole, the director of public relations for the Four Seasons, told Business Insider that while guests can expect the same high level of service across locations, each hotel is different.
"There's a sense of place at every Four Seasons," she said.
Each is designed to suit the destination — making every location unique.
Yes, AI is going to be everywhere one day, and yes, lifestyle hotels are the hot new thing. But if you want to track the future of travel, the answer lies in demographics.
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