The weeks after Thanksgiving might be the best time of year to travel. Prices are low, the weather is often mild and attractions are uncrowded.
20.11.2024 - 06:03 / skift.com / Peden Doma Bhutia / Puneet Chhatwal / Alan Watts / Bulbul Dhawan
The upcoming Indian wedding season will be driving a surge in travel, according to online travel company Ixigo. “Flight bookings to major metro hubs and top leisure destinations like Delhi, Mumbai, Srinagar, Jaipur and Goa are seeing a strong 70-80% year-on-year increase,” said Ixigo’s Group CEO Aloke Bajpai.
Around 4.8 million weddings are estimated to take place during the period between November 12 and December 16 this year, according to Confederation of All India Traders (CAIT).
Bajpai added that Tier-2 cities are “powering the wedding season” this year, as travel to these cities has witnessed a significant rise. “Varanasi bookings are up by 265% and Gorakhpur by 109%. Amritsar, Chandigarh and Patna have also recorded an increase of over 70% in flight bookings.”
Weddings are also leading to international travel as overseas destinations are top choices among honeymooners. “Travel to Southeast Asia and the Middle East is booming, with hotspots like Singapore, Vietnam, Thailand, Dubai, and Kuala Lumpur seeing a 120-130% year-on-year rise in bookings for November and December,” he said.
Indian Weddings and Tourism: Indian weddings are extravagant affairs. In an earlier feature, Skift Asia Editor Peden Doma Bhutia had reported that between November 23 and December 15, 2023, about 3.5 million couples tied the knot in India leading to spending that totaled around INR 4.25 trillion ($57 billion). There’s also a growing trend to host these grand weddings at luxury hospitality venues.
In 2023, Marriott hosted over 900 weddings in India, contributing nearly 10% to its revenues in India. Hilton also selected Jaipur as the city to launch the Astoria Waldorf brand. Alan Watts, Hilton’s Asia Pacific president had said, “If you’re going to do uber-luxury in the India market, you need to do it in Rajasthan, so you can attract high-end weddings because that’s where the true dollar value is.”
Destination weddings are also on a rise. Parthip Thyagarajan, CEO of wedding planning portal WeddingSutra.com had earlier told Skift, “Due to social media, there is more personalization of as many elements of weddings as possible. Experiences continue to count, and there is an interest in exploring new destinations, even if for pre-wedding festivities.”
Hotels continue to benefit from the wedding business. About 1 in every 4 weddings at the Ramee Group of Hotels’ properties is a destination wedding, Saurabh Gahoi, senior vice president of Ramee Group of Hotels previously told Skift.
In its latest earnings call, Indian Hotels Company (IHCL) CEO Puneet Chhatwal said that a 30% increase in auspicious dates for weddings this year will lead to a comfortable delivery of double-digit revenue growth in the second half of the 2025
The weeks after Thanksgiving might be the best time of year to travel. Prices are low, the weather is often mild and attractions are uncrowded.
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