Travel options to Alaska are shifting a bit this summer.
10.01.2025 - 19:43 / thepointsguy.com / Ed Bastian / Tom Brady / Lenny Kravitz
Delta Air Lines put on quite the show this week in Las Vegas — and that's probably an understatement.
The airline kicked off 2025 with its semiregular keynote appearance at CES, one of the world's largest consumer electronic shows. But this year's spectacle was next-level.
Delta did a takeover at the Sphere — Las Vegas' immersive, globally-known venue that recently housed a U2 residency.
The event was equal parts product announcement and heavily branded pep rally and, it's safe to say, was unlike any event a U.S. airline has ever put on.
Outside the Sphere, Delta branding and imagery of its global destinations decorated the famed "exosphere."
Inside, CEO Ed Bastian took the stage to the sort of pomp, circumstance and multimedia production you might expect when a presidential candidate walks on stage during the final night of a nominating convention.
Viola Davis narrated a video illustrating Delta's century-long history — and then appeared in person, on stage.
Delta's "strategic advisor" Tom Brady made a surprise appearance to tease an upcoming wellness show you'll be able to watch on Delta planes.
Lenny Kravitz even played a set.
There was a virtual fireworks show commemorating the airline's 100th birthday — which sounded, smelled and felt quite real thanks to the Sphere's immersive features.
So did the aroma of hazelnut coffee wafting through the air when a motorcyclist drove on stage with an Uber Eats bag to promote Delta's new partnership with the ride-hailing and delivery service company.
Delta also announced plenty of news, to be sure. Next-generation inflight entertainment systems and expanded Bluetooth seatback connectivity are coming. Passengers will soon be able to stream ad-free YouTube Premium and Music content inflight. And there's a new AI "concierge" tool coming to its mobile app later this year.
Ultimately though, those announcements were far less memorable than the spectacle of it all — so grandiose, you'd be forgiven if you found yourself asking, "Why?!"
In fact, I did just that.
"For us, the opportunity certainly is to be a heartfelt, loved brand, that then just puts rational kind of thought aside," Delta senior vice president and chief communications officer Tim Mapes told me the morning after the event.
It's an aspiration Delta executives often repeat: The idea that flying Delta is, somehow, more than just about getting from point A to point B.
"That's not a high enough bar when you really want to be a world-class brand," Mapes posed. "If you love Apple — and I do, Apple iPhones — I really don't care what functionality Samsung is going to come out with. Because it's really what's next at Apple that I care about."
Just how far did the airline's brand's permeate the Sphere? Get this:
Travel options to Alaska are shifting a bit this summer.
Last year was a milestone year for Delta Air Lines' portfolio of airport lounges. While the carrier technically only opened one new Sky Club — in late December, no less — it made waves with high-spending travelers by debuting its first-ever business class-only outposts at three of its biggest coastal hubs.
Words can barely do justice to the devastation that has unfolded across Los Angeles this week amid the raging wildfires that have erupted everywhere from Pacific Palisades to Pasadena.Entire neighborhoods have been wiped off the map and residents have lost a lifetime of treasures.At last count, the death toll from the unprecedented four-day fire event stood at 10 and more than 9,000 structures have been destroyed or damaged.The Biden Administration has swiftly responded to the climate change-driven crisis. The president visited California on Wednesday and later vowed that the federal government will cover 100 percent of the disaster assistance costs for California for the next 180 days.“I told the governor and local officials, spare no expense to contain these fires,” Biden said. “We’re doing literally everything we can at the federal level.”The president has sent 400 additional federal firefighters to the state and more than 30 firefighting helicopters and planes. Canada is also providing firefighting aircraft.While all of these measures and promises have brought comfort to California, Biden only has 11 more days in office. And President-elect Donald Trump has taken the opposite tact, roundly criticizing California officials for the fires and spreading misinformation and falsehoods that have since been debunked.In addition to the Biden Administration, the travel industry has provided an outpouring of assistance and support for Los Angeles and its impacted residents.Local organizations such as the Hotel Association of Los Angeles and the Los Angeles Tourism and Convention Board are pitching in, as are international, national, and regional tourism industry operators including Airbnb, Delta Airlines, Internova, and Signature. Here’s a closer look at what’s unfolding.
On top of announcing new Bluetooth-capable seatback screens and new partnerships with Uber and YouTube, Delta Air Lines revealed a head-turning partnership during its star-studded spectacle at Las Vegas' Sphere last week.
Alaska Airlines will offer travelers three new nonstop ways to visit its namesake state next summer, including a new longest route for its smallest jet.
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Delta Air Lines turns 100 years old this year, and to mark the occasion the airline took over the Sphere in Las Vegas on January 7. Inside the immersive venue, Delta paid homage to the company’s history—and gave attendees a glimpse at what’s to come over the next century.
Jan 10, 2025 • 7 min read
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