Heathrow is taking the art of the private lounge to a new level with an upgraded terminal where VIPs can peruse pieces from the likes of David Hockney, Tracey Emin, and Francis Bacon.
The Windsor by Heathrow, as it’s now called, is an exclusive VIP suite inside the London airport, that caters to high profile fliers from world leaders to A-list celebrities.
The private terminal has been refurbished to a startlingly luxurious degree, with prices starting at £3,812 (€4,575) for up to three guests, who must be flying first or business class.
“From our carefully curated interiors to our exceptional service, we provide our guests with an unparalleled experience that reflects the finest of British hospitality,” says Charlotte Burns, VIP lead at Heathrow.
Deep-pocketed passengers can also enjoy a private chauffeur service in an electric BMW from front door to plane door, a private butler service, and exclusive dishes from a Michelin-starred chef.
The Windsor by Heathrow signals “a new chapter in luxury travel” according to the airport - but a fair few chapters predate it.
Heathrow launched the world’s first airport VIP service in the early sixties, initially serving only royalty and diplomats.
The Windsor Suite came on the scene in 2008, and the commercial service was officially rolled out a year later, in time for the London 2012 Olympics.
Members of the British Royal family, the Pope, and celebs such as the Beckhams have all made use of Heathrow’s luxurious side, where all airport formalities are handled by the dedicated VIP team.
The Windsor’s eight private lounges also double as a private art gallery, showcasing museum-worthy artworks from around the world. Modern British artists such as David Hockney, Tracey Emin and Francis Bacon, as well as American icons like Andy Warhol, feature on the walls.
These pieces won’t be hanging around for long though: guests can purchase them through a QR code, and the collection gets refreshed every two months so frequent fliers don’t get bored.
Fine dining is a given, of course Michelin-starred chef Jason Atherton has curated the suite’s menu since 2016, and is marking its reopening with a signature dessert dish of English butter shortbread with praline cream, Earl Grey tea ice cream, custard sauce, and charred mandarin.
But other ‘personal touches’ may surprise outsiders.
For special occasions such as birthdays or anniversaries, the VIP team promises to go the extra mile, with chefs on hand to bake cakes for last-minute surprises.
The Suite accommodates family pets, particularly dogs, when asked. And bespoke menus are crafted for Christmas, Easter, Valentine's Day, and even the quintessentially-British summer tennis championship: Wimbledon.
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The Fiesta Americana Travelty Collection represents a diverse portfolio of hospitality brands that are redefining travel experiences across Mexico and the Dominican Republic. By offering unique and personalized experiences each brand within the collection caters to different traveler preferences and needs.