Frontier Airlines is once again expanding its network at major U.S. airports.
28.01.2025 - 22:17 / thepointsguy.com / John F.Kennedy / Joanna Geraghty / Marty St George / St George
JetBlue Airways doubled down on its coming product improvements for travelers during a call with investors on Tuesday.
Executives from the New York-based carrier talked up many changes, including its new EvenMore product (formerly its Even More Space product) that debuted Tuesday, its premium cobranded credit card set to roll out shortly, the first of its new premium lounges due to open in Terminal 5 at John F. Kennedy International Airport (JFK) later this year and the domestic-style, first-class product it plans to unveil in 2026.
JetBlue is going through "immense change," CEO Joanna Geraghty said on the call Tuesday, "and feedback from our customers has been positive."
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The airline needs some change. It lost $897 million last year — its fourth consecutive annual loss since 2019. A failed merger with Spirit Airlines and the unwinding of its American Airlines alliance contributed to those results. And, despite a strategic pivot dubbed "JetForward" and a new management team, JetBlue continues to face numerous challenges. Problems outside of its control include issues with Pratt & Whitney engines on its Airbus A220 and A321neo aircraft, and the air traffic congestion issues in its home Northeast market.
Geraghty and other executives said little new on Tuesday, but they did shed more light on the changes travelers can expect from JetBlue in 2025.
JetBlue has made many changes to its TrueBlue loyalty program over the past two years to make it more attractive to travelers. It added "tiles" and made it easier for most flyers to earn at least a tier of elite Mosaic status.
The next loyalty addition is a new, premium cobranded credit card. Details are scarce, but JetBlue is widely expected to include points earning levels comparable to, or better than, those of its existing cobranded credit cards. The current cards offer earnings rates up to 6 points per dollar and access to its planned new lounges.
The card will launch at "the end of the month," Geraghty said without specifying if she meant by the end of January — three days hence — or by the end of February in a month's time.
A JetBlue spokesperson did not respond to an inquiry to clarify her comments.
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JetBlue's first branded premium lounge will open at JFK in the "fourth quarter," airline president Marty St. George said on Tuesday.
The lounge is one of two planned for the airline's largest bases: JFK and Boston Logan International Airport (BOS). St. George did not say when the new Boston lounge will open.
The airline unveiled the lounge plans last year as part of its larger JetForward effort to boost operating profits
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