With 5 million weddings under its belt, Las Vegas has earned its reputation as the Wedding Capital of the World.
28.01.2025 - 11:23 / travelandleisure.com
Love a good scoop of ice cream? Then, it's time to book a flight to Las Vegas.
On Tuesday, the Museum of Ice Cream announced it's adding to its collection of five pop-ups and five permanent locations with its largest flagship destination, set to open in Las Vegas in 2026. Specifically, it's opening as the new flagship family-friendly food and beverage destination at the AREA15 immersive entertainment district, and, according to the brand, it will also be its «most ambitious location» to date.
“AREA15 is built on immersive experiences, and Las Vegas is the Entertainment Capital of the World, making it the perfect location for the evolution of the Museum of Ice Cream. Since founding the Museum of Ice Cream, we’ve seen visionary designers like Bjarke Ingalls and Lionel Ohayon push the city into a new era of design, and we are excited to contribute to that legacy," Maryellis Bunn, the museum's co-founder and CEO, said. «Our Las Vegas flagship represents the pinnacle of our journey — blending design, hospitality, and participation in ways that balance family-friendly experiences by day and create a global nightlife destination by night.»
Courtesy of Museum of Ice Cream
The Museum of Ice Cream Las Vegas, the brand added in a statement shared with Travel + Leisure, «will redefine immersive entertainment, spanning nearly 30,000 square feet — three times the size of previous locations.» Its new location will include its iconic sprinkle pools, playgrounds, an epic ice cream buffet that the company is calling «the world’s first permanent, dedicated ice cream buffet,» costume parlors, and even an ice cream cake wedding chapel. And perhaps most fun of all, visitors can sleep over in its ice cream-themed hotel suites.
«We’ve been working toward opening in Las Vegas for over five years, and this marks a pivotal moment in our brand’s growth,» Manish Vora, co-founder and co-CEO, added. «It comes on the heels of eight years of growth, and millions of visitors served worldwide. We have watched the city evolve with groundbreaking attractions like the Sphere, Spiegelworld, and the Golden Knights at T-Mobile Arena. To bring a permanent version of the Museum of Ice Cream to Vegas, we knew we had to elevate everything — size, interactivity, gamification, and theatrics.»
While you can't visit this new location just yet, you can visit one of its other five permanent spots in Austin, Chicago, New York, Singapore, Miami, and Boston. But do keep track of Vegas' progress by signing up for updates on the Museum of Ice Cream's website at museumoficecream.com.
With 5 million weddings under its belt, Las Vegas has earned its reputation as the Wedding Capital of the World.
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