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18.09.2024 - 15:25 / skift.com / Dawit Habtemariam
Las Vegas needs to host more sporting events just as large as the Super Bowl if it wants to keep up its growth in tourism.
“We have to continue to drive in order to make things the next level of spectacular,” said Steve Hill, CEO and President of the Las Vegas Convention and Visitors Authority, who was speaking Wednesday at the Skift Global Forum in New York City.
The city wouldn’t be what it was if it ever stopped large sports tourism events, said Sandra Douglass Morgan, president of the Las Vegas Raiders.
Las Vegas aims to have more mega sporting events hosted in its Allegiant Stadium. “Our top sports goal is to have a marquee event in the first or second quarter of the year, in addition to the Formula 1 race every year,” said Hill. “If you don’t do something like that every year, it’s just become a bad comp from last year’s quarter.”
This year, the Super Bowl — the city’s largest event ever — generated $1 billion in incremental economic impact.
The city needs more events now that visitation to Las Vegas has “plateaued” and construction projects on Las Vegas Boulevard are an “expensive proposition,” which means bigger returns on investment are needed, said Hill.
Las Vegas will host large sporting events like Wrestlemania and College Football Playoff National Championship next year.
“We’ve got targets each year to bring those kinds of high-profile events to Las Vegas regularly and just elevate the city,” said Hill. “The stakes are higher in Las Vegas.”
Hill expects Formula 1 to be less disruptive for residents this year. Last year, the construction for the circuit took five months, causing traffic and costing businesses on the Las Vegas Boulevard revenue. With the circuit already built, there should be less disruption to residents.
Residents, however, still need more convincing about the economic benefits of hosting Formula 1. “We still have some improving to do,” said Hill.
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WHY IT RATES: Travel agents and advisors should familiarize themselves with the Huna Totem Corporation and its new vice president, Susan Bell.—Donald Wood, Breaking News Senior Writer.
Attention, points and miles enthusiasts: You've probably been keeping up with the breaking aviation news regarding Alaska Airlines' acquisition of Hawaiian Airlines. On Tuesday, the merger was finalized, and details were revealed regarding how the two airlines would continue to operate while maintaining their distinct brands.
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American Airlines is going back to basics in Austin after experimenting with dozens of new nonstop flights during the pandemic. The carrier will no longer be an option for Austinites eager to visit Bourbon Street in New Orleans after October or soak up the history of Boston’s Freedom Walk after November. Nonstop flights to both cities are among the seven that will end in the next few months. Also gone are American’s nonstops from Austin to Las Vegas and Orlando in October; Nashville and Raleigh-Durham in November; and Orange County, Calif., in January 2025, Cirium Diio schedule data shows. The reductions bring to an end a pandemic experiment for American that peaked at nonstop flights from Austin to more than 45 cities in early 2023. The cuts are part of a “continuous evaluation” of American’s network, an airline spokesperson told Travel + Leisure on Monday. “American will continue to offer customers access to our comprehensive global network of more than 350 destinations with one-stop connections,” the spokesperson added. Other factors include the rapid airline industry growth in Austin during the pandemic and the now slowing travel recovery.