Before we met him, we expected that Matthew Goode would have a certain refined British humor, and it turns out we were right. His success with hit series like Downtown Abbey and The Crown, blockbusters like The King’s Man and Leap Year, and cult films like Match Point and Stoker has not affected the actor’s open and affable attitude. Now he adds another credit to his list as he stars alongside Formula 1 world champion Jenson Button in Hackett's new autumn-winter 2023 campaign.
The campaign provided a reason to chat, on a video call, with the star who was very friendly and happy to answer any question we asked in detail. We began with an obvious one, about how he signed with Hackett and his experience during the bucolic photo shoot. “It was fun,” he says. “I had worked with Hackett years ago—more than I care to remember—14 or 15 years, and it was lovely of them to ask me back. One of the great things about Hackett is we tend to go into the wilderness. It’s part of their identity.”
The new campaign uses some of the most beautiful parts of Scotland as a backdrop.
Goode shared with us that when he returned to Hackett’s headquarters on London’s Sloane Square, some of the staff he saw were still there, more than a decade after he first worked with the brand. “I felt like I was coming home. I’ve grown up with Hackett sartorially over the years,” he says. “I still have all the suits I’ve had tailored. And the nice thing is, although the silhouettes have changed over the years, they’re never reinventing the wheel. Yes, the fabrics have changed so now it’s easier to travel in a suit. There are even water-repellent ones,” Goode points out, insisting that it is a good investment to go for the bespoke options. “They have the same Savile Row craftsmanship, history, and their suits can end up being half the price of competitors.”
The campaign, which can already be seen on billboards and in magazines, was shot in the Glen of the Quair Water area, about three miles southwest of Innerleithen, in the Scottish Borders region. “It's a beautiful spot, simply God’s country up in Scotland,” Goode says. “I’d never met Jenson before and he turned out to be incredibly funny and kind. To tell you the truth, I was slightly daunted, we’re talking about a world champion, extraordinarily recognizable, and I was thinking ‘God, he’s probably not even going to know who I am.’ Which is fine. But yeah, he’s really fun. Far too good-looking for my liking, but there we go. He’s a really, really down to earth great bloke.”
Button and Goode lead a pair of horses during the campaign shoot.
The area of Scotland that the actor says he likes the most is, the Highlands and specifically “the Isle of Skye and the area nearby is just breathtaking.”
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