This week, two major loyalty programs made updates that were not favorable for customers. On Tuesday, Marriott Bonvoy updated its terms and conditions to indicate that members will earn points at a reduced rate and earn no elite night credits at StudioRes properties. Then, on Wednesday, Southwest Rapid Rewards drastically reduced points earnings for select fares.
As I thought about these updates, I considered how they would affect my interactions with these programs. I already take earning rates for points and elite night credits into account when booking hotels, but it's a bad sign that Marriott Bonvoy now has a brand that awards no elite bonus points or elite night credits on stays. And although I rarely book paid Southwest Airlines flights, I'll now be even less likely to do so.
Loyalty programs exist to incentivize engagement and spending with a program. So, one easy way to protest negative loyalty program updates is with your wallet. Here are some ways I'll protect myself from these negative updates and how you can, too.
For years, several major hotel loyalty programs have singled out some brands as earning at lower rates. But Marriott Bonvoy has by far the highest number of brands with lower earning rates. Marriott Bonvoy is also the only major hotel loyalty program that doesn't give an elite night credit per night stayed at all its brands.
You'll earn 10 Marriott base points per dollar spent on qualifying charges at most brands. However, you'll only earn 5 base points per dollar spent at nine Marriott Bonvoy brands, 4 points per dollar spent at StudioRes and 2.5 points per dollar spent at Marriott Executive Apartments. To add insult to injury, you'll only earn one elite night credit per two nights stayed at Protea Hotels, City Express and Four Points Flex by Sheraton, one elite night credit per three nights stayed at Marriott Executive Apartments and no elite night credit for stays of any length at StudioRes.
As a result, I avoid booking paid rates at Marriott brands that earn less than 10 base points per dollar. I also avoid staying at Protea Hotels, City Express, Four Points Flex by Sheraton and Marriott Executive Apartments — and now StudioRes — since stays at these brands earn fewer points and elite night credits. My husband and I strive to maintain hotel elite status with several programs, so every night counts. Plus, out of principle, I don't want to frequent these brands if Marriott Bonvoy will give me fewer earnings for doing so.
On a recent trip to Turkey, the Four Points Flex by Sheraton Istanbul Taksim Square looked appealing because of its location and price. But then I remembered I'd earn points and elite night credits at a reduced rate, so I stayed at a similarly priced Holiday
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