Oberoi Heads to London as Indian Hotels Go Global
13.11.2024 - 04:19
/ skift.com
/ Sean Oneill
/ Bulbul Dhawan
/ London
Indian luxury hospitality chain Oberoi Hotels and Resorts is set to open the first Oberoi Hotel in the United Kingdom. The Oberoi Group announced that the chain’s first property will be located in London’s Mayfair and will be a boutique hotel.
The work on the hotel commenced in November last year, and is expected to be completed by the end of 2027.
In May 2020, Oberoi had announced a partnership with Cain International to operate 23 serviced residences at South Audley Street in Mayfair. The residences were slated to be completed in 2022. This makes the upcoming hotel Oberoi Group’s second bid to enter the UK and European market.
Indian Hotel Chains and International Presence: Established and growing hotel chains in India are all expanding their business to international markets. Budget airline IndiGo’s parent company InterGlobe Enterprises entered the European market with the launch of Miiro Hotels.
India’s largest homegrown hospitality company Indian Hotels Company (IHCL) is present in 12 countries, including Sri Lanka, the U.S., South Africa, and the United Kingdom. Sarovar, one of the fastest-growing hotel chains in India, is also expanding its portfolio in Africa and has plans to launch in neighboring Nepal.
Hospitality chain Oyo also announced the acquisition of Motel 6 and Studio 6 hotel brands in September this year. Skift’s Senior Hospitality Editor Sean O’Neill had previously reported on the acquisition, “Oyo’s strongest hotel customer base is in its home country of India, which has a significant diaspora visiting friends and family in the U.S. and owning lodging in North America. So, Oyo may be able to generate some incremental inbound Indian demand.”
This is likely true for all Indian brands. Indians are traveling more due to increased spending power and are being targeted as a key source market by many destinations. The current efforts of hotel chains to expand globally could be aimed at capitalizing on their goodwill among Indian travelers.
Online travel agency MakeMyTrip’s new ad campaign is focusing on the real challenges faced by travelers through humor. The company has launched a three-film campaign featuring Bollywood actors Alia Bhatt and Ranveer Singh.
The focus of the campaign is on the accommodations offered by the OTA, including international hotels, homestays and villas, and domestic hotels. The challenges showcased in these advertisements include not finding familiar food, overspending on accommodations, and disconnect between expectations and reality of each homestay.
MakeMyTrip highlighted its own solutions: a filter called ‘Loved by Indians’ to help travelers find hotels offering Indian cuisines and other preferences, deals such as 25% discount on domestic hotel