Speeding through central Florida’s flat scrubland east of Orlando is America’s next big passenger train.
RAS AL KHAIMAH HARNESSES THE POWER OF SHORT-FORM VIDEO IN NEW CREATIVE CAMPAIGN
17.09.2023 - 07:33 / breakingtravelnews.com / Ras Al-Khaimah
Ras Al Khaimah Tourism Development Authority (RAKTDA) in partnership with award-winning creative agency, Beautiful Destinations, harnesses the power of short-form video in a new landmark creative video campaign.
As a destination of the future, RAKTDA takes a fresh approach to the traditional media campaign with an experiential destination itinerary through short form video. Working with one of the world’s largest and most influential online travel communities of over 50 million followers on social media, Beautiful Destinations has masterminded some of the world’s most high profile and impactful video-led tourism campaigns for destination marketing organisations (DMOs) worldwide. In this latest partnership, 30 pieces of stunning vertical short-form video content have been created in engaging cinematic style, highlighting Ras Al Khaimah’s diverse experiences, to reach travel audiences through ‘real’, snackable content, inspiring travellers as they begin their research, which is increasingly starting – and staying – on social media.
Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “We try to stay on the cusp of the traveler journey and tap into the visceral nature of tourism. By harnessing the power of short form video with Beautiful Destinations, we effectively trigger inspiration and emotion far quicker and more impactfully than other, more traditional, marketing tools. We welcomed a record-breaking number of visitors in first six months in 2023 – a 14.8% increase from the same time last year, so now is the perfect time to accelerate our destination marketing offering with the global trailblazers in travel content creation.”
Jeremy Jauncey, Founder and CEO of Beautiful Destinations said: “Ras Al Khaimah is a case study on why visual storytelling is so impactful for destination marketing. Through this partnership with RAKTDA, we succinctly captured the sheer breadth of the emirate, through stunning landscapes, nature and experiences creating the kind of content that consumers today want to see. Beautiful Destinations is thrilled to be the partner for this campaign, and I am looking forward to seeing the results of the powerful short-form content we have created together.”
ADVERTISEMENT
Short-form video is increasingly becoming the most influential form of travel media– not only for Gen Z but also older generations with as much as 40% of over 30s looking to TikTok first for travel inspiration. According to research 87% of millennials are inspired by social media when booking travel and 97% post about trips daily, making it a key tool for travel research and influencing decision-making. Short form video has more virality, with entertaining and participatory content performing the
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
lonelyplanet.com
22.09.2023 / 00:43
The 12 best beaches in New York State, from peaceful escapes to party towns
When you're after a beach in New York State, the glitz and glamor of the Hamptons and the old-school appeal of Coney Island – both in the vicinity of New York City – tend to steal the spotlight. But there are plenty more sandy havens to be found across the Empire State.
cntraveler.com
21.09.2023 / 16:11
The Happiest States in the US—According to This New Study
Are you happy?
forbes.com
21.09.2023 / 04:15
Three Perfect Days In Queenstown, New Zealand
Queenstown, New Zealand, wouldn’t be Queenstown if it weren’t far away from everything—more than three hours’ flight from the closet foreign city of Sydney, a long transpacific slog from the west coast of the U.S., a diabolically long distance from western Europe. (This part of the world is called the Antipodes for a reason.) But being tucked away in the snowy mountains at the bottom of the world is what gives it its character: It’s a cosmopolitan frontier town, full of ruggedly individualistic locals and generous transplants, ski bums and worldly chefs, shepherds and sommeliers.
lonelyplanet.com
20.09.2023 / 22:09
When is the best time to visit New York State?
Every passing month highlights a new facet of New York State, drawing millions of visitors to its hills, islands, forest, lakes and festivals.
lonelyplanet.com
20.09.2023 / 14:35
What’s the best time to visit New York City? Here’s a season-by-season guide
Pride parties in the summer, Broadway shows in the fall, holiday magic in the winter, cherry blossoms galore in the spring…there’s never a bad time to visit New York City.
insider.com
20.09.2023 / 10:49
The best airports in North America in 2023, according to a passengers survey
An annual customer satisfaction survey conducted by data analytics firm J.D. Power revealed on Wednesday the best and worst airports in North America for 2023. And, despite ongoing industry problems surrounding pilot and air traffic control shortages, severe weather, and terminal crowds, overall satisfaction actually increased this year.
bbc.com
19.09.2023 / 00:25
Explore New York City's eight-best Jewish eateries
Few places are as synonymous with Jewish food as New York City. Manhattan's Lower East Side neighbourhood served as a culinary cauldron when it was home to the largest Jewish community in the world in the late 19th and early 20th Centuries, blending centuries of diasporic gastronomic knowledge.
skift.com
14.09.2023 / 08:15
Airbnb Loses Three Quarters of its New York City Listings
Good morning from Skift. It’s Thursday, September 14. Here’s what you need to know about the business of travel today.
lonelyplanet.com
12.09.2023 / 22:41
The best 14 parks in New York City
It isn’t hard to find a bit of respite from New York City’s clamor. Really.
skift.com
12.09.2023 / 15:31
Middle East Gaming Authority Paves Way For 'Arabian Strip' Gambling Zone
The United Arab Emirates has established the General Commercial Gaming Regulatory Authority, known as the GCGRA, a federal-level entity to regulate and establish “strict guidelines” for the country’s commercial gaming industry. The GCGRA sets the scene for future casinos where Ras Al Khaimah already has the confirmed Wynn resort; a potential “Arabian Strip;” and gaming in other emirates, including Dubai and Abu Dhabi.
forbes.com
12.09.2023 / 00:09
Meet The Brothers Redefining Mexican Cuisine In New York City
Anyone who knows me and my dining out habits knows that once I discover a restaurant I love, I’m hooked and go again and again- that could mean twice a week or more sometimes or weekly straight for a year when I’m in town.