Shaun White Discusses WHITESPACE and Why the World Needed Another Snowboard Brand

08.01.2025 - 10:36 / matadornetwork.com / Shaun White

Iconic snowboarder Shaun White retired from professional competition following the 2022 Beijing Olympics, with 3 Olympic Gold medals, 15 X Games Gold medals in snowboarding along with another five medals in skateboarding, and a slew of other accomplishments. White is without a doubt the most decorated athlete in the sport’s history. Although he’s done competing, White is far from removing himself from the snowboard world altogether. Quite the opposite, in fact – he recently launched WHITESPACE, a fashion-forward, high-end snowboard brand crafting boards, gear, and streetclothes for snowboarders across age groups.

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WHITESPACE snowboards and gear are designed by Shaun White himself, so expect them to pop off booters and carve tight lines in the manner that White pioneered throughout his career. Matador spoke with White about why he launched WHITESPACE, where the snowboard industry is headed, and what still stokes him out about riding after all these years.

Photo courtesy WHITESPACE

White: When I started WHITESPACE, I wanted to make sure I was involved in every single detail when it came to the brand: design, creative, marketing, production of the goods and so much more. Taking so many years of riding, and my personal expertise and vision, offers a level of authenticity and performance for not only professional riders, but also beginners and intermediate levels.

I also made sure to blend high-performance snowboarding gear with fashion-forward designs, creating products that are both functional on the slopes, while stylish off them. As someone who travels a lot of the year with my snowboard bag, versatility is important to me. I want a product you can wear on the mountain, but also around the streets of NYC or LA.

Snowboarding has given me so much and broadened my horizon, and I think Whitepace offers the high-performance functionality that enables riders to progress on the snow and a fashion-informed style that can take them anywhere. That versatility is super important to me. I started riding when I was really young and it was important to me that we have snowboards for the next generation to progress on, and for riders at every level.

White: As a rider, striving for the perfect trick or grab and pushing the limits of what’s possible has always been second nature to me. That means making sure that every product or decision we make for WHITESPACE meets the highest standards of quality and performance, with even the smallest details considered.

When I was competing, I always had to adjust to unexpected conditions— whether that was the weather, competition formats