Short-Term Rental Hosts Confront Cleaning Fee Conundrum
23.09.2024 - 22:29
/ skift.com
/ Brian Chesky
A 2022 Airbnb policy change aimed to address a longtime complaint from critics: surprise and sometimes costly cleaning fees that aren’t included in the nightly rental rate.
With “all-in pricing,” guests can choose to browse rental listings on Airbnb by total cost, not including taxes. The company also announced its algorithm would prioritize this new total price, ensuring that “the highest quality home with the best total prices will rank higher in search results,” according to CEO Brian Chesky.
The change forced some hosts to reconsider how they handle cleaning fees – higher cleaning fees would drive up the total price, potentially pushing their listing further down in search results. Earlier this year, Airbnb reported nearly 300,000 listings removed or reduced their cleaning fees since it launched total price display.
But most listings still include cleaning fees, especially in the U.S. “Many hosts have approached us with questions about whether they should eliminate the cleaning fee altogether,” said Caitlin Johnston and Stefanie Medd of Host & Stay, a short-term rental listing optimization company, in a joint email to Skift. “Instead of eliminating the fee, we focus on conducting competitive pricing analyses to ensure that cleaning fees are appropriately aligned with the market and reflect actual cleaning costs.”
In the U.S., nearly 90% of short-term rental listings on Airbnb and Vrbo have cleaning fees, according to a January report from AirDNA. Not including a fee would force hosts to shoulder cleaning costs themselves, which could put them at a “competitive disadvantage,” said Johnston and Medd.
It’s a matter of determining what’s fair and competitive. Johnston and Medd argue, noting it’s more important to consider how cleaning fees relate to the overall guest experience. Higher cleaning fees, for instance, might give guests higher expectations for cleanliness. And asking guests to do too much at checkout – taking out the trash, or starting laundry, for instance – might generate pushback, especially if they’re already paying a high cleaning fee.
“Finding the balance between a fair, competitive cleaning fee and delivering an exceptional guest experience is a delicate act,” Johnston and Medd said.
Some argue that the backlash over cleaning fees that prompted the changes was never really about the fees at all – but more about the lack of up-front transparency in the pricing. Marcus Rader, the CEO of Hostaway, a vacation rental software system, argues it was a side effect of a larger backlash to rising prices across the short-term rental industry as a whole.
“A lot of people were used to the idea that you could get more space for less money than a hotel, and that time is probably never coming