The start of the new year is a time for resolutions, one of them being to travel more.
19.12.2024 - 10:27 / nytimes.com / Haley Berg / Melanie Fish
This winter, if the bookings at Ski.com, North America’s largest ski-focused travel agency, are any indication, one of skiing’s biggest secrets is out: It can be cheaper to ski in Europe than at a U.S. mountain resort.
“We are seeing a 43 percent increase in European bookings since last year,” said Dan Sherman, the company’s chief marketing officer. “Skiing in Europe is a bucket list adventure, and people are realizing that there is excellent value for money.”
Consider the math: While it will likely cost more to fly to Europe than it would to a U.S. ski resort, you’ll make up the difference in cheaper on-mountain costs, said Melanie Fish, Expedia’s vice president for global public relations. “Apply the money you will save on lift tickets and food to airfare, which will be higher than a domestic flight,” she said.
Haley Berg, the lead economist for Hopper, a booking app, said that prices for ski destinations in Europe have not risen significantly over last year.
To cut the cost of trans-Atlantic flights, Katy Nostro of Going, an app that finds airfare deals, recommends lower-cost carriers. Scandinavian Airlines’ recent partnership with the SkyTeam alliance, which includes KLM and SAS, offers more connectivity to Oslo, Copenhagen or Stockholm from Delta hubs at a lower cost. Frill-free Norse Atlantic Airways flies nonstop from Los Angeles, New York, Orlando, Fla., and Las Vegas to various European cities, with fares often under $500. Once in Europe,budget airlines like Ryanair, easyJet or Wizz can get you to your final destination.
Then the savings begin. A single-day ticket at Aspen, Vail or other destination resorts in the United States can cost upward of $250, though booking ahead brings the cost down, as does purchasing an Ikon or Epic pass. While the passes are deals for dedicated skiers, they are expensive if you ski just a few days each year or decide on a last-minute trip. In contrast, the 4,000 or so ski resorts in Europe, many of them owned by local municipalities or families, generally charge about $75 for a walk-up, one-day lift ticket. Ski lessons and guides are also significantly less expensive.
The start of the new year is a time for resolutions, one of them being to travel more.
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Every winter, Moncler- and Chanel-clad skiers descend upon St. Moritz for fresh Alpine snow, truffle fondue, and an après-ski scene steeped in excess. Many of the best dressed stay at the venerable Badrutt's Palace, whose founder, Caspar Badrutt, helped establish St. Moritz as a resort town. The hotel reopened for the season with 25 new suites and guest rooms, all outfitted with B&B Italia furniture and Loro Piana upholstery. Look the part by skiing into the plein air Paradiso Mountain Club & Restaurant in a cream down jacket and black fleece-lined boots. Pop a bottle or two of brut, selected from cellar containing more than 30,000 bottles.
Ski season in the western United States and Canada doesn't look like it did a decade ago. Despite the fact that climate change has made snowfall far less predictable, resorts have never been more crowded. This is partly because so many of the region's best mountains now accept the multi-resort Epic and Ikon passes, making it cost-effective to spend more days at more destinations, and also because the COVID-era uptick in the sport has endured. Long lift lines and packed runs, as well as sold-out slope-adjacent hotels, are now the norm.
This as-told-to essay is based on a conversation with Kelsea Myers. It has been edited for length and clarity.
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