“Creating a new home for Café Boulud has been my focus and priority for the last year,” Chef Daniel Boulud explains. “Given the special place it holds in my heart, I feel very fortunate to be able to bring it back to the Upper East Side and look forward to sharing it with our guests, The restaurant will be a vibrant celebration of my French roots and love for New York.”
Soho House to stop admitting new members in New York, London and Los Angeles
08.12.2023 - 17:57 / thepointsguy.com / Andrew Carnie / Soho House / London
You'll be waiting a long time to get into Soho House in some of the world's largest cities.
Soho House plans to stop admitting new members to Houses in New York, London and Los Angeles, per an email sent to all Soho House members Friday from company founder Nick Jones. The company operates multiple Houses in each city. The move comes amid swelling criticism in recent years that the private clubs were too crowded and members weren't finding value in their membership.
"Over the last 12 months I have been spending a lot more time in our Houses. Stepping back from the day-to-day running of the business has meant that as Founder I've had the space to focus more attention on the clubs themselves," Jones, who stepped back from a CEO role late last year, wrote in the email before later adding: "I've been talking to our members and the teams in all our Houses, which I've really valued. We continue to be very focused on improving service, as well as making sure our Houses don't feel too busy.
"For that reason, next year we're closing the doors to new members across our Houses in London, New York and Los Angeles, and will only be accepting members in locations where we have capacity."
There has been a litany of social media posts over the years jeering the company for its overcrowding at the tony Houses. But that doesn't appear to be deterring people from wanting to get in.
Soho House & Co., Soho House's parent company, reported on a third quarter earnings report a nearly 21% jump in overall membership across its variety of brands, which also includes The Ned and Scorpios Beach Club, from a year ago. Soho House specifically grew its membership levels at a slightly higher rate (21.3%), and the parent company's overall waitlist to get in stood, as of the end of October, at 98,000 — an all-time company high.
Given the high concentration of members in each of the cities impacted, it appears the move to halt admitting new members is a permanent one. Jones noted in his email other ways the company is working to improve the membership experience, from new menus to upgraded fitness and wellness facilities.
Company leaders have hinted on multiple earnings calls in recent quarters that there would be an enhanced focus on food and service going forward. Soho House & Co. CEO Andrew Carnie also hinted during an interview with TPG earlier this year that an initiative like this was in the works.
"We have got a bunch of things that we'll do to improve the member experience throughout all our houses next year, and that'll include making our Houses slightly less busy when they're overcrowded," Carnie said at the time without providing specifics. "We're very conscious of that and will improve it."
It's unlikely Soho House is going
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