Coming on the heels of Southwest Airlines unpopular benefit changes, like ending free checked bags, Frontier Airlines sees an opportunity.
11.03.2025 - 15:03 / travelandleisure.com / Bob Jordan
It’s the end of an era for one of the biggest perks at a popular low-cost airline.
Southwest Airlines announced it is ending its free checked bag policy for most of its fare types, ending a perk that saved customers millions of dollars in bag fees. For all flights booked on or after May 28, passengers will have to pay for their checked luggage, however, the airline didn’t disclose how much the amount would be.
“We have tremendous opportunity to meet current and future Customer needs, attract new Customer segments we don’t compete for today, and return to the levels of profitability that both we and our Shareholders expect,” Southwest Airlines CEO Bob Jordan said in the release.
Passengers who book Business Select fares, or are members of the airline’s frequent flyer program Rapid Rewards at the A-List Preferred level, will still receive two free bags. Passengers who are A-List members will receive one free checked bag. If a passenger pays for their bags with a Southwest Airlines Rapid Rewards Credit Card, they will be credited one free bag on the purchase.
«Free checked bags were the biggest benefit of flying Southwest and a major part of its brand identity,» Mae Hamilton, an editor at T+L and a loyal Southwest passenger, said. «With this, the points devaluation, and the seating policy change, Southwest is starting to feel like just like any other airline.»
In addition to the changes to its bag policy, Southwest announced a variety of other changes to its fare types and products, including the launch of a basic economy fare, which will not have perks such as advanced seat assignment, a change Southwest previously announced.
The airline will also move to “variable redemption rates” for award tickets, which could result in higher prices for some tickets, and lower prices for others, based on demand.
“These strategic moves, aimed to deepen and reward loyalty between Southwest and its most engaged Customers, create new opportunities to reach consumers who value fare above everything else,” Southwest Airlines said in a news release.
Across social media, frequent flyers and passengers shared their opinions of the new changes.
“That was really the main reason I stayed with Southwest,” one traveler shared in a Southwest Reddit group. “No reason to stay with them now.”
Coming on the heels of Southwest Airlines unpopular benefit changes, like ending free checked bags, Frontier Airlines sees an opportunity.
It's not just the bag fees. Southwest Airlines' shake-up goes far beyond its stunning reversal of its longtime "bags fly free" ethos.
Is it poaching season on Southwest Airlines after its abrupt about-face on its longstanding "bags fly free" policy?
Spirit Airlines said on Wednesday that it had successfully emerged from bankruptcy, exiting a major corporate restructuring five months after first filing for bankruptcy.
"The Day Southwest Died."
Southwest Airlines is ending its long-standing “two bags fly free” policy, marking the end of an era for the airline beloved by American travelers for its value and flexibility. The announcement follows Southwest’s decision last year to end its open-seating policy, with the first assigned seat tickets going on sale later this year.
It's a tough news day for Southwest Airlines loyalists. We thought the worst was over when Southwest announced an end to its open-seating policy last summer, but we were wrong — Southwest has now announced an end to its beloved free-checked-bags policy.
Southwest Airlines' plan to start charging for checked bags may not only be good for its bottom line but also for other carriers, United Airlines CEO Scott Kirby said.
Southwest Airlines, long famous for its Bags Fly Free policy, is ditching its signature perk and will start charging passengers for checked luggage later this year.
Since its launch, Southwest Airlines has stood out from other airlines by offering all passengers two free checked bags. In a shocking move, the airline just announced that beginning May 28, 2025, it will start charging for checked luggage. Only Southwest Rapid Rewards A-List Preferred Members and Business Select fare passengers will continue to receive two free checked bags, while A-List members and Business Select passengers will be limited to one free checked bag. Rapid Rewards credit cardholders will receive a credit for one checked bag. All other passengers will be required to pay for both their first and second checked bags. Southwest has yet to disclose what that fee will be.
Bags will no longer fly free on Southwest Airlines — unless you're willing to pay up for a high-priced fare, boast elite status, or carry one of its cobranded credit cards.
Get ready for many more options for low-cost flights coming this spring.