Prepare yourself for a jetsetting summer vacation, with a new slate of seasonal routes around the southern US.
07.03.2025 - 16:25 / thepointsguy.com
Last fall in Texas, Southwest Airlines executives laid out a far-reaching plan to transform the airline.
They shared the finer details of the carrier's first-ever assigned (and extra-legroom) seats. They spoke about the airline's first international partnership. And, executives teased upcoming changes to Southwest Rapid Rewards meant to entice customers to focus more attention on the airline's loyalty program — perhaps driving increased value to its suite of cobranded credit cards in the process.
But despite the seismic shift to its business, the airline promised one thing would not change.
"Throughout the transformation, all Members will earn and redeem points at the same rate that they do today," the carrier said in a written statement that accompanied its September 2024 Investor Day presentation at the airline's headquarters in Dallas.
This week, though, the airline changed course on that very promise.
On March 4, Southwest quietly altered the earnings structure for its two lowest fare classes, slashing the number of points customers can earn for those fares while raising customers' earning potential for its highest-priced tickets.
Going forward, flyers who purchase a standard Wanna Get Away fare will only earn 2 points per dollar — down by two-thirds from the previous rate of 6 points per dollar.
Wanna Get Away Plus customers will now only earn 6 points per dollar — a 40% drop from the previous 10 points per dollar rate.
The earnings for passengers booking Anytime fares stayed the same, at 10 points per dollar.
The one winner: passengers who regularly fly on a Business Select ticket, which will now earn 14 points per dollar instead of 12.
The changes, which came with no prior notice to customers, ran plainly contrary to Southwest's 5-month-old pledge that it would leave earnings rates untouched — even as the airline underwent a myriad of other changes.
Here's how the airline characterized the changes this week.
"Although we modified some ratios for earning points, Southwest Rapid Rewards remains one of the most rewarding and flexible loyalty programs in the airline industry with unlimited reward seats, no blackout dates, and points that don't expire for all Members," the carrier said in a statement to TPG.
Yet, the reduced earnings — steepest for Wanna Get Away bookings — do offer yet another factor customers will have to consider going forward when selecting a fare class that once doubled as the catchphrase of long-running Southwest commercials.
Remember, when Southwest's assigned seating goes live in 2026, Wanna Get Away passengers won't be able to select their seats for free, as TPG reported last fall — a restriction more reminiscent of the large network carriers' basic economy policies.
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Prepare yourself for a jetsetting summer vacation, with a new slate of seasonal routes around the southern US.
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It's not just the bag fees. Southwest Airlines' shake-up goes far beyond its stunning reversal of its longtime "bags fly free" ethos.
Is it poaching season on Southwest Airlines after its abrupt about-face on its longstanding "bags fly free" policy?
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Southwest Airlines is ending its long-standing “two bags fly free” policy, marking the end of an era for the airline beloved by American travelers for its value and flexibility. The announcement follows Southwest’s decision last year to end its open-seating policy, with the first assigned seat tickets going on sale later this year.
It’s the end of an era for one of the biggest perks at a popular low-cost airline. Southwest Airlines announced it is ending its free checked bag policy for most of its fare types, ending a perk that saved customers millions of dollars in bag fees. For all flights booked on or after May 28, passengers will have to pay for their checked luggage, however, the airline didn’t disclose how much the amount would be.
A popular airline is changing the way passengers can earn coveted loyalty points.Southwest Airlines recently modified its Rapid Rewards program, with the Wanna Get Away+ and Business Select fares seeing new earnings potential of the frequent flyer points. Southwest offers different points per dollar spent for the varying fare classes that passengers purchase. For example, Wanna Get Away, the most affordable fares, now only earn two points per dollar, while Business Select, the most expensive fare, earns 14 points per dollar.
This week, two major loyalty programs made updates that were not favorable for customers. On Tuesday, Marriott Bonvoy updated its terms and conditions to indicate that members will earn points at a reduced rate and earn no elite night credits at StudioRes properties. Then, on Wednesday, Southwest Rapid Rewards drastically reduced points earnings for select fares.
Uber announced a partnership with autonomous driving company Waymo, allowing its riders to be matched up with a driverless vehicle in Austin.
Avianca is opening up two new direct routes to Central America from Florida later this spring, adding increased connections for U.S. travelers to Central America. Beginning May 10, flights will start between Miami International Airport (MIA) and Guatemala City (GUA) and operate daily. That same day Avianca will also launch a new route between Fort Lauderdale (FLL) and Managua (MGA), Nicaragua.
American Airlines is asking the U.S. Supreme Court to review a lower court's decision that spelled the end of its Northeast Alliance with JetBlue.