Southwest Airlines' new assigned seating model — complete with its first-ever extra-legroom seats — is set for takeoff in early 2026.
25.09.2024 - 20:45 / skift.com / Elliott Management / Elliott Investment Management / Meghna Maharishi
Southwest Airlines said Wednesday that it would reduce service and staff in Atlanta due to a lack of demand.
The cuts will impact around 300 pilots and flight attendants, according to CNBC. Southwest said all employees impacted by the cuts would be given the chance to transfer and the changes wouldn’t take place for at least another six months.
“We simply cannot afford continued losses and must make this change to help restore our profitability,” Southwest said in an internal memo, according to the CNBC report.
Southwest also said it plans to increase its flying to Nashville, adding six new markets to the city.
“We continue to optimize our network to meet Customer demand, best utilize our fleet, and maximize revenue opportunities,” Southwest said in a statement.
The cuts are expected to impact 140 pilot positions and 200 flight attendant positions in Atlanta, according to unions. Southwest Airlines Pilots Association was critical of the cuts, saying they were due to “management’s inaction.”
“It is simply amazing that the airline with the strongest network in the history of our industry is now retreating in a major market because this management group has failed to evolve and innovate,” the pilots union said in a memo sent to members Wednesday morning.
Southwest plans to reveal more changes at its investor day on Thursday. The carrier has struggled this past year with aircraft delivery delays, changing consumer preferences and pressure from an activist investor. So far, Southwest has unveiled premium seating and red-eye flights as ways to boost its profitability.
The carrier’s flights also started appearing on Google Flights and Kayak, a move it had resisted for years to avoid distribution costs and to build a more loyal customer base.
Activist investor Elliott Investment Management said on Tuesday it could call a special meeting as early as next week where it could elect new members to Southwest’s board to force changes.
Southwest Airlines' new assigned seating model — complete with its first-ever extra-legroom seats — is set for takeoff in early 2026.
Southwest Airlines raised its revenue guidance for the third quarter as it plans to announce more changes during its investor day on Thursday.
Whatever you thought you knew about Southwest Airlines is about to change.
A popular low-cost air airline is expanding globally. Southwest Airlines recently announced a partnership to offer international flights by partnering with carriers who operate international fights in Southwest markets. “Southwest is formalizing partnerships with international carriers to expand its network and connect Customers with more global destinations to generate additional demand for travel across the Southwest network,” Southwest shared in a news release. The launch of this new international flight program will take place in 2025, with Icelandair as the first partner airline, and will depart from the Baltimore, MD (BWI) airport. There, travelers can fly on Icelandair to Iceland, where they can connect to a variety of European destinations including Paris, Amsterdam, Barcelona, Berlin, Dublin, Oslo, Prague, Rome, and more. Icelandair is a discount carrier that operates international flights, and similar to Southwest, does not have a first or business class section on their aircraft. “The partnership will unlock many exciting travel options for our customers, and our extensive network in Europe will open for Southwest customers,” Icelandair President and CEO Bogi Nils Bogason said in a statement. “As part of our strategic focus on expanding our global partnership network, we seek out airlines known for exceptional service and connectivity.” As an example, a traveler would start their journey on Southwest from Nashville to Baltimore, and then continue on Icelandair from Baltimore to Iceland.
Southwest Airlines announced a three-year plan on Thursday to revitalize its operation and customer offerings as it defends against an activist investor calling for new leadership and a strategy overhaul.
Southwest Airlines is extending its flight schedule into early next summer and introducing new destinations from its Nashville hub. The airline, which usually releases its schedule eight months in advance, has just released its booking calendar through June 4, 2025, announced Wednesday. With the schedule update, the carrier has announced several key updates across its network. For starters, the carrier will expand significantly out of Nashville International Airport (BNA), which has been one of Southwest's fastest-growing hubs and newest crew bases. Starting April 8, 2025, the carrier will begin daily service from Nashville to Albuquerque, Jackson, and Tulsa; as well as up to 6x weekly flights to Providence and up to 5x weekly flights to Albany. In addition, the airline will offer “intra-Tennessee service for the first time” with its brand-new, once-daily service from Nashville to Memphis. “The new flights will boost Southwest’s scheduled presence in Nashville to an all-time high of 174 Sunday departures in April and May 2025,” the airline wrote in a statement. The new route announcement comes as the airline is undergoing notable changes, as Southwest will introduce its first-ever overnight flights to its network next February. With today’s announcement, the airline shared a few more routes that will see redeye service — flights from Honolulu to Las Vegas and Phoenix, Kona to Las Vegas, and Maui to Las Vegas and Phoenix will be offered as red-eyes starting April 8, 2025.
Southwest Airlines is making major changes to its network.
Southwest Airlines is slashing unprofitable routes as it faces intensifying pressure from an activist investor to boost revenue and cut costs.
Southwest’s latest sale wants to help you and your friends plan a getaway — but you’ll have to act fast.
Hurricane Helene is forecasted to bring heavy rain, storm surge, and travel disruptions throughout the southeast, with winds potentially reaching 129 mph, The Weather Channel shared with Travel + Leisure. In anticipation of the oncoming storm, airlines have begun issuing travel waivers to accommodate passengers who may be impacted. This helps travelers rearrange their travel plans before a storm cancels a flight. For example, Delta Air Lines has issued a waiver for travel between September 25 and September 27 to or from Cancun, Tampa, Orlando, and a dozen more cities.
Atlanta’s neighbor in the greater metropolitan area, Cobb County is a sweet spot for travelers: you get the Southern charm of suburban Georgia while being a half-hour away from a major city. With attractions like Truist Park, home of the Atlanta Braves, and Six Flags, Cobb County is a particularly great place for family vacations. But there’s a little something for everyone, from historical sites and outdoor spaces to great restaurants and breweries. These are some of the best things to do in Cobb County, plus where to eat, drink, and stay.
Good morning from Skift. It’s Wednesday, September 25, and here’s what you need to know about the business of travel today.