You can listen to our podcast on Apple Podcasts and Spotify each week. Follow this link if you're listening on Apple News.
25.09.2024 - 18:33 / insider.com
Southwest Airlines is slashing unprofitable routes as it faces intensifying pressure from an activist investor to boost revenue and cut costs.
The budget airline plans to cut some 340 pilots and flight attendants from its busy Atlanta base, CNBC first reported Wednesday . A company spokesperson confirmed the news, citing lower bookings that have forced it to reduce service. Changes won't take effect for six months.
The spokesperson also noted a delay in new plane deliveries amid Boeing's 737 MAX issues.
"We continue to optimize our network to meet Customer demand, best utilize our fleet, and maximize revenue opportunities," the spokesperson said. "Decisions like these are difficult for our Company because of the effects on our People, but we have a history of more than 53 years of ensuring they are taken care of."
Bloomberg reported the reductions would see Southwest's Atlanta operations drop by about a third, from 567 daily flights to 381, with 16 cities cut altogether.
Southwest was the second-largest operator in Atlanta behind Delta Air Lines, leaving customers will fewer choices out of the world's busiest airport.
The airline announced plans in April to cut flights from Chicago O'Hare by one-third — an airport Southwest only started flying to in 2021 after favoring Chicago's smaller Midway airport for years.
The airline also left four airports in August as part of a cost-cutting and restructuring plan, including Bellingham International Airport in Washington state, Mexico's Cozumel International Airport, Houston's George Bush Intercontinental Airport, and Syracuse Hancock International Airport in New York.
Despite its shrinking network, Southwest is boosting flights where it has an edge. Most notably, it has added six new routes from Nashville and its first red-eye flights to Hawaii from the US mainland, which will start in February.
The network shakeups are part of a slew of strategy changes as the industry faces headwinds and a hedge fund with a sizable new stake pushes for changes.
Southwest announced in July it would end its long-standing open-seating policy and start selling premium seats. Its also committed to updating its outdated technology, which led to a crippling meltdown in December 2022.
Further changes are likely to be announced at an investor day on Thursday, which will lay out Southwest's future as we know it.
It's likely the low-cost carrier, famous for its open-seating and two free checked bags, will mold more into a mainline carrier — something Elliott believes will boost profits and improve the customer experience.
You can listen to our podcast on Apple Podcasts and Spotify each week. Follow this link if you're listening on Apple News.
A new nonstop flight from Dallas Fort Worth straddles three days. On Wednesday, Cathay Pacific announced it will launch services from Hong Kong to and from the Texan hub.
Amtrak is launching a brand-new route this fall that will run from Chicago all the way down to Miami.
Cathay Pacific will launch a new route from Hong Kong International Airport (HKG) to Dallas Fort Worth International Airport (DFW), the airline said on Tuesday.
As an Australian living in New Orleans, I travel home about four times a year, always seeking ways to make the long journey more enjoyable.
JetBlue announced on Thursday it would open its first-ever lounges, at New York’s John F. Kennedy International Airport (JFK) and Boston Logan International Airport (BOS). The new premium spaces are set to debut in late 2025, first at the airline’s JFK Terminal 5 hub followed “soon after” by a JetBlue lounge space in Boston Logan’s Terminal C.
Semi-private air carrier JSX is launching a new route to Las Vegas, making it easier to connect to Sin City for the fall.
Emirates is one of the world's most beloved airlines, consistently voted by our readers as one of the top international carriers. A big reason for that is the quality and comfort of their seats—no matter which cabin you're flying in.
JetBlue recently unveiled plans for lounges at both Boston Logan International Airport and New York’s John F. Kennedy International Airport.
Dubai-based airline Emirates is expanding its premium economy service in the United States by bringing an upgraded cabin to six new routes.
JetBlue is making a major splash in the premium travel space with its first-ever airport lounges. The New York-based carrier will open two lounges starting in 2025, JetBlue said Thursday — one at New York's John F. Kennedy International Airport (JFK) and another at Boston Logan International Airport (BOS).
Wyndham’s tech investment is paying off, the hotelier’s CEO said Wednesday. Wyndham Connect is allowing hotel owners to communicate by SMS with hotel guests prior to arrival, for example, and offer them early check-in or the opportunity to order food and beverage upon arrival.