Standing Up for a Better World
20.07.2023 - 11:52
/ travelweekly.com
Sustainability and Diversity, Equity, and Inclusion (DEI) are core values that many travel suppliers and visitors are committing to as they travel the globe. Doing more than talking about the need for changes, many travel suppliers are implementing major programs to ensure that there will continue to be special places for all travelers to experience now and in the future. Travel advisors are doing their part by stressing suppliers’ key initiatives when they sell to clients, many of whom are making their own choices based on shared beliefs.
Research is showing the commitment from travel companies to sustainability. More than half (53 percent) of the active members of the United States Tour Operators Association (USTOA) have a formal, documented sustainability strategy, according to a 2022 economic impact study by PriceWaterhouseCoopers LLP (PwC). Roughly three-quarters of tour operator members stated that their “corporate values and culture” (77 percent) and “responding positively to global crises” (71 percent) were the main factors driving adoption of sustainability strategy.
The importance of this topic led USTOA to hold its first-ever Sustainability is Responsibility Summit (SIR) in Norway last year. The discussion continues at the Tourism Cares with Norway Meaningful Travel Summit to take place in April 2023.
“The Sustainability is Responsibility (SIR) Summit was an extraordinary way for industry leaders to exchange best practices and perspectives to promote responsible tourism,” says Terry Dale, president and CEO of USTOA. “We look forward to the second iteration of the Summit this year to continue the conversation and learn how the travel industry can continue to make a positive impact.”
One member of USTOA, Hurtigruten, has been at the forefront of sustainability for more than 15 years. The company was the first cruise liner to ban heavy fuel at that time and it was the first to ban all single-use plastic in 2018, according to Daniel Skjeldam, CEO of Hurtigruten Group. It launched the world’s first battery-hybrid-powered ship in 2019 and currently has four in its fleet. (See the sidebar for more on Hurtigruten’s sustainability initiatives.)
“We believe in protecting what we love, which is nature and wildlife,” says Skjeldam. “It’s as simple as that! As an industry, we have a responsibility to ensure minimal impact. We stand at the forefront of sustainability initiatives and commitments, and we believe we are setting a new standard of sustainability for the travel industry. But we need the whole industry to step up to achieve major results.”
Clean Cruising
In March 2022, Cruise Lines International Association (CLIA) made the commitment to pursue Net Zero Carbon Cruising Globally by 2050. All