The Blue Flag: What It Means & Why It's Important
20.07.2023 - 11:52
/ travelweekly.com
Sustainability tops many travelers’ lists right now, and a recent study conducted by World Travel & Tourism Council in partnership with Trip.com and Deloitte revealed that 69% of travelers are actively seeking eco-friendly travel options. Three-quarters of respondents say they’re willing to pay extra to ensure their trips are sustainable.
With this in mind, travel advisors may want to offer beach-based vacations to destinations certified with Blue Flag status. Since many travelers may not know exactly what Blue Flag means or how it’s earned, here’s what you can pass along to help educate your sustainability-minded clients when they’re booking their trips.
What is the Blue Flag?
Originating in France in 1987, the voluntary eco-award program first recognized French coastal communities with the Blue Flag for complying with best practices in maintaining bathing water quality and proper sewage treatment.
The program got its name following a special project for French schoolchildren, who were asked to write a message and put it in a plastic bottle with their name and that of the closest beach. The bottles, which were collected by the military, flown out to sea and dropped into the ocean, then drifted back to shore. This initiative demonstrated the impact that litter in the world’s seas had on global communities.
Since then, Blue Flag initiatives have evolved worldwide to raise environmental awareness and boost good environmental practices within local communities, beach and marina operators and among tourists, and improve the sustainability of ecologically sensitive sites.
The international program, produced by the Foundation for Environmental Education and headquartered in Copenhagen, promotes environmental education, social responsibility and responsible tourism at more than 5,000 beaches, marinas and tourism boat operators in 50 countries. Decided by an international jury, Blue Flags are awarded to sites that meet close to 40 strict criteria. These include things like accessibility, environmental management, water quality and community involvement.
The goal is to connect visitors and the public in general with their surroundings so they will be motivated to learn more about the environment and want to protect it. Blue Flag sites often offer environmental education activities, workshops and displays related to biodiversity and unique ecosystems.
How does a site become certified?
The Blue Flag program aims to promote the sustainable development of the sea and freshwater areas. The certification covers four main categories:
• Environmental education and information. Sites must post a Blue Flag sign telling visitors about the standards that have been implemented and highlights the location of health