Dec 2, 2024 • 7 min read
21.11.2024 - 21:45 / cntraveler.com
The damage that Hurricane Helene wrought on Western North Carolina’s mountain towns this fall has been hard to comprehend. In late September, Asheville recorded over nine inches of rain in just two days, causing severe flooding in areas like Biltmore Village and the city’s burgeoning River Arts District. Landslides forced closures on key highways I-26 and I-40, cutting off major access routes; power outages and disruptions to cellular service left residents isolated for days, making the aftermath feel “post-apocalyptic” to many residents and visitors. Utilities, including water and power, were restored in stages, with certain areas still in recovery mode today: On November 18, after a 53-day water crisis, the City of Asheville City finally lifted its boil-water notice, restoring clean and potable water throughout Asheville’s taps.
Restored clean water is huge step for restaurants and hotels to safely reopen—but it may be too little, too late for some businesses. This year, the city completely missed out on its most crucial season for visitors: fall. Asheville-area businesses heavily rely on the high-season dollars of leaf peepers as the bulk of their revenue for the entire year. To put this in perspective: on average, Buncombe County hotels sold over $50 million in bookings during October 2023—the next closest month of revenue, December, trailed that number by $11 million. September ($38.8 million) and July ($38.7 million) followed. This means that Asheville’s tourism numbers may not bounce back until the summer, and 2025 is going to represent a prolonged comeback.
Despite the losses, the Asheville Regional Airport has been open since the week of the storm, and tourism reopenings have been slowly occurring since then. The iconic Biltmore Estate—George Vanderbilt's historic 250-room chateau that can host overnight guests—reopened its doors to guests this month, just in time for the landmark’s annual Christmas at Biltmore celebrations.
“The Asheville area welcomes visitors who come with patience and heart as they support us and return to this special place,” says Vic Isley, president of Explore Asheville. “The heart of our local hospitality community has never been more alive than the days and weeks following Hurricane Helene—from beds and meals for first responders to care and clean-up in the community. Your plans to return give us hope and heart.”
“Visitors to Asheville and Western North Carolina are vital to helping us stand our mountain town back up after Helene.”
The city and surrounding areas are still working through Hurricane Helene’s damage, with some areas still seeing continued water issues, road repairs, and power outages—yet, “many local businesses, restaurants, and hotels across the
Dec 2, 2024 • 7 min read
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This as-told-to essay is based on a conversation with Nic Lim , an author from New Zealand who moved to Japan for four years to work as an English teacher. It has been edited for length and clarity. Business Insider has verified his employment history.
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