There’s no one easy answer to the question that is “When is the best time to visit India?” The good news is that, honestly, there’s no bad time to visit India. Given its huge size and varied landscapes, India has something to offer every traveler no matter the time of year: exciting festivals, diverse food and flavor profiles, ancient traditions woven seamlessly with modern technology, wildlife experiences, unique and luxurious hotels, cutting-edge fashion and style to inspire your shopping mood boards on Pinterest—the works. The biggest challenge is narrowing down where to go.
Tourism Australia Ramps up Efforts in India
18.11.2024 - 19:43 / skift.com / Bulbul Dhawan
Tourism Australia is betting big on Indian tourists and is ramping up its efforts to attract them. The tourism board of Australia recently visited India along with a delegation of 15 CEOs from the Australian tourism industry.
Appealing to Indians’ love for cricket, Tourism Australia launched a social media video campaign starring cricketer David Warner. In the four-part series, Warner showcases his favorite Australian holiday destinations: Sydney, Melbourne, and the Gold Coast.
The campaign was launched a few days ahead of the Border-Gavaskar Trophy, a test series between India and Australia that could attract sports tourists from India.
Phillipa Harrison, Managing Director of Tourism Australia, said the series has attracted five times more bookings from Indians than it did in 2018.
This is not the first time a cricketer has been onboarded to promote Australia among Indians. Earlier this year, Tourism Western Australia used Australian cricketer Adam Gilchrist and his son Harry for a campaign geared towards Indian sports tourists planning to travel to Perth for the Border-Gavaskar series.
Tourism Australia also announced a three-year partnership with Air India.
The airline operates 17 weekly non-stop flights between the two countries. In the year to August 2024, Air India held an 18.5% market share in the passenger movement between India and Australia. Air India CEO Campbell Wilson also said that the airline is planning to boost its presence in Australia.
“India is an incredibly important market for us. We have a lot of ambition for this market. We have never been closer from a political point of view,” said Harrison.
She added that aviation is a very important part of growing tourism between the two countries. “We have more aviation connectivity than ever before. We had 8 direct flights in 2019, and now, we have 25. It will soon increase to 27. That’s a 333% growth.”
Tourism Australia said that India was among the fastest growing inbound markets for Australia and amongst the first markets to recover to pre-Covid levels. Between January and August this year, more than 285,000 Indians visited the country: a growth of 11% compared to 2023 and 2019.
In the year between September 2023 and August 2024, India was the fifth-largest inbound tourism market, the tourism board noted. Pre-pandemic, India was the seventh-largest source.
India has also become the fifth-largest source in terms of expenditure in the year ended June 2024. Between July 2023 and June 2024, Indians spent 2.3 billion Australian dollars ($1.5 billion) during their visits to Australia: up 29% over 2019.
Indians have been increasing their travel spends as they reached a new peak of spending $17 billion on global trips in the 2024
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