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U2 Rocks The Revitalized Plaza Hotel In Downtown Las Vegas
15.11.2023 - 22:51 / forbes.com
The newest new thing in Las Vegas is the glow dome, the Sphere. Some 18,000 fans a night have made the pilgrimage to see U2 at the Sphere since September. Yet when the band shot their new music video, “Atomic City,” U2 went to downtown Las Vegas, founded 1905, to film in front of the Plaza Hotel and its Carousel Bar.
Downtown Las Vegas is gritty, while the Strip is glitzy. But tourists as well as locals are going downtown, because of its growing restaurant and street scene. The Plaza is near the Fremont Street Experience and the bars and clubs of Fremont Street, many operated by entrepreneur Ryan Doherty. Then there’s the lure of getting a better deal on a hotel room than on the Strip, where prices are ballooning.
Downtown Las Vegas has always had something of a rough patina. During Prohibition, even the Mayor was arrested for operating an illegal still, according to the Mob Museum, which like the new Punk Museum is downtown.
The Mob Museum was a pet project of Oscar Goodman, former criminal attorney and himself mayor of Las Vegas. The gregarious Goodman, known for showing up with a martini and a pair of showgirls, appeared in the movie CASINO and is the namesake of Oscar’s Steakhouse at the Plaza.
At Oscar’s, you can sit inside at the bar or at the Plaza’s new rooftop patio overlooking downtown’s lights. In addition to steak, it serves fish, lamb chops, Fat Herbie’s macaroni and cheese and No Nose’s Mob Meatballs. Wash it down with the 11-ounce Hizzoner (“what the Mayor drinks”) composed of Bombay Sapphire, more Bombay Sapphire, and a slice of jalapeño.
The Plaza, opened in 1970, was originally known as the Union Plaza, in a nod to the demolished railroad station it replaced. As the Plaza approached 40, there were discussions about imploding as it aged, and the Downtown area declined. However, like the Sahara, which recently celebrated its 75th birthday, the Plaza’s owners decided the hotel had “good bones.”
Now, as downtown’s revival continues, CEO Jonathan Jossel, who moved from Britain to run the Plaza in 2007, says that a growing number of people who live in the area’s new high-rises are customers.
Many of the rooms have been upgraded, while infrastructure hasn’t been ignored. Jossel says the Plaza team has remodeled 16 of the hotel’s 19 elevators.
Most important, he says, “are the people who work here. They create energy and atmosphere among the team members.”
The hotel had a transit waiting room for many years, including the Greyhound Bus Terminal which Jossel helped get moved off property in 2021. Similarly, as the hotel attempts to appeal to a more upscale crowd, the in-house McDonald’s will be departing by the end of December. “As we elevate the brand, McDonald’s doesn’t fit in,” Jossel
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forbes.com
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forbes.com
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forbes.com
27.11.2023 / 15:27
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forbes.com
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New Peter Luger Raises The ‘Steaks’ At Caesars Palace Las Vegas
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