Chase's rise to relevance in the credit card airport lounge games has been nothing short of impressive.
19.11.2024 - 20:35 / travelpulse.com / Spirit Airlines / North America
Spirit Airlines filed for Chapter 11 bankruptcy protection on Monday in New York. The airline will continue to operate normally in bankruptcy and says it will honor all existing reservations, tickets, flight credits, and loyalty points. Spirit also says it has already secured agreements from the majority of its creditors to restructure its outstanding debt, and it expects an expedited process that it anticipates emerging from in the first quarter of 2025.
So, what does this mean for Spirit and its passengers moving forward? The airline was once viewed as a disrupting force in the airline industry, with low fares and extra fees for everything outside of the seat itself, even being the impetus for a new classification of airline—the Ultra Low-Cost Carrier (ULCC).
Spirit was profitable until 2019, but its fortunes haven’t recovered in line with the rest of the industry in the years after. After the pandemic, airlines saw surges in demand for premium cabin products and long-haul flights to Europe—both areas where Spirit doesn't compete and wasn't able to reap benefits. Spirit had also taken on a lot of debt to finance new aircraft acquisitions in anticipation of continuing the explosive growth it experienced in the last decade.
Now, the debt is coming due, and Spirit has a revenue shortfall because other airlines have caught up with the ULCC model. Legacy carriers have since begun to offer stripped-down low-fare categories (often termed Basic Economy) that are competitive with Spirit's unbundled fare model but offer the superior onboard service and access to airline alliance networks they're known for. And instead of depending on filling their flights with low-fare, fee-paying passengers like Spirit, they can offset some of their low fares on the same flight by selling extra legroom economy seats and those in their premium cabins.
An acquisition agreement by JetBlue Airways could have been a salvage operation for the airline's fortunes, but the acquisition was blocked by a federal judge earlier this year. That left Spirit with two options—another buyer, or bankruptcy protection. After discussions with Frontier Airlines that ultimately ended without an agreement, Spirit has now opted for the bankruptcy route, seeking protection from their creditors in court while they reorganize their debt.
Airline bankruptcies are typically a multi-year process, as they must go through a court-supervised process to restructure their debt. It's a process that most legacy carriers went through in the past two decades, but Spirit's bankruptcy will be different. The most time-consuming part—negotiating settlements with creditors—has already been taken care of. All that remains now is to have the court approve the
Chase's rise to relevance in the credit card airport lounge games has been nothing short of impressive.
There has been growing discontent in European destinations around the proliferation of Airbnb properties and the disruption this brings to neighbourhoods.
Some big names in the airline industry are skeptical that struggling Spirit Airlines will be able to keep flying even as it restructures in bankruptcy. “I think the current business plan is not going to work and, if they pursue it, Chapter 11 will be a brief pit stop on the way to Chapter 7,” Scott Kirby, CEO of United Airlines, said at an event at Washington’s Dulles International Airport on Thursday. (Chapter 7 is the section of the U.S. bankruptcy code where a company shuts down and liquidates its assets.) A longtime critic of Spirit’s business model that wooed travelers with low, à-la-carte fares, Kirby echoed the skepticism expressed in some corners of the airline industry.
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Spirit Airlines is embracing the “new year, new me” mindset after announcing this week that it is filing for Chapter 11 bankruptcy. The carrier plans to debut its restructuring plan during the first quarter of 2025; it has signaled that it will be moving away from its traditional budget carrier operating model.
Before Spirit Airlines filed for Chapter 11 bankruptcy on Monday, it was already making some changes to its business model to lure back travelers.
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