Get ready Royal Caribbean fans: The next Icon Class cruise ship will sail the Mediterranean under a familiar name.
29.01.2025 - 20:55 / insider.com / Jason Liberty / Avalon Waterways
Forget the Atlantic or Caribbean oceans — Celebrity Cruises hopes you'll consider cruising European rivers instead, helping its big bet on a growing and lucrative market segment.
The premium Royal Caribbean Group subsidiary plans to launch 10 river cruise ships starting in 2027, adding significant real estate and further diversity to its vacation portfolio.
The move isn't only to capitalize on the growing river cruise trend or to capture more of the European market, though that certainly won't hurt. Smaller ships — with their shorter, cheaper build times and faster deployments — can help the cruise giant keep up with skyrocketing demand for all types of cruises, from affordable to luxury and ocean to river.
"We could probably be the second-largest operator and it would be significantly less money than the Xcel 2 ship we just bought," Jason Liberty, president and CEO of Royal Caribbean Group, told analysts on Tuesday. (The first Celebrity Xcel ship, launching in November, cost $1 billion.) "It's not something that has a high barrier of entry on cost, but there is a higher barrier in terms of execution."
River cruises have been gaining popularity as travelers increasingly crave more intimate and upscale floating resorts. Demand has been so high that Viking — which operates more than 90 ships, mostly on rivers — started seeing low capacity for 2025 before the turn of the year.
Royal Caribbean has yet to release specific details about the coming 10-ship fleet, although it noted they would be designed similarly to Celebrity's contemporary Edge Class ocean vessels.
The cruise giant's CEO called river cruising a "fragmented market," which provides the company an opportunity to dominate with its established brand recognition and loyalty program.
Two of its most prominent competitors, Carnival Corp and Norwegian Cruise Line Holdings, do not oversee large brands in the industry. Instead, Celebrity's biggest rivals would be established and popular river cruise companies like Viking and Avalon Waterways.
2027 would be a defining year for Royal Caribbean. In addition to launching Celebrity River Cruises, it would also be the year the company inaugurates its Perfect Day Mexico private resort and a fourth Icon Class mega-ship.
Get ready Royal Caribbean fans: The next Icon Class cruise ship will sail the Mediterranean under a familiar name.
Legend of the Seas, the third ship in Royal Caribbean’s Icon Class, will launch in July 2026and spend its first summer cruising the Mediterranean. It will then journey to Fort Lauderdale, Florida, from where it will sail year-round to the Western and Southern Caribbean, the cruise line announced today.
Heads up, San Diego. For the first time ever, Royal Caribbean will be basing a cruise ship in the port, starting in October 2026.
On a warm September day in Nice, France, I grab a table at a restaurant terrace overlooking the Mediterranean and size up the vessel I'm about to board: Atlas Ocean Voyages' World Traveller. Although you wouldn't know to look at it, the navy blue hull is built to cut through ice. As the ship glimmers under the southern French sun, I find it hard to imagine that in less than two months it will be back in Antarctic waters, having swapped the calm, summer waters of the Mediterranean for a harsh polar climate.
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The bigger, the better — Norwegian Cruise Line is betting on giant floating resorts to compete with Royal Caribbean's wildly successful fleet of mega ships.
Dallas Fort Worth International Airport (DFW) is America's second busiest airport and one of its largest hubs. Travelers today can get from Knoxville, Tennessee, to Fiji with one quick stop at DFW; a route that 20 years ago would have taken three or more flights to complete.
When you hear about a company retreat, you might imagine traveling to an urban destination with massive hotel complexes just to sit for hours in windowless conference rooms and spend evenings schmoozing over room-temperature drinks. You probably don't imagine jetting off to a charming, nature-filled town along the Pacific Ocean.
This Valentine’s Day, Riviera Travel (formerly Riviera River Cruises) is offering travel advisors a chance to win a round-trip Paris river cruise.
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I'm sitting on the 360-degree promenade deck aboard a Viking river cruise, with a glass of wine and a paperback, taking in the silver maples in the high afternoon sun on a bright August day. The water, blue-green and more beautiful than I had expected, hums with steamboats and pontoons. Staff members flit about, delivering cocktails and greeting guests like old friends. With its plentiful blond woods, the stylish ship has the kind of opulence you'd expect on the world's great waterways, from the Nile to the Seine. But I'm on board the 386-passenger Viking Mississippi, custom-built to traverse America's most famous river. Interest in sailing along it has been on the rise since the pandemic, but Viking is the first major luxury liner to offer a trip.