Editor's note: This story is the first of two articles focusing on sales training for new advisors. In it, veteran advisors discuss the reasons why sales training is vitally important. The second story will detail the ways in which advisors train new employees and independent contractors.
There’s no disputing that sales training is essential for new advisors entering the marketplace. And there really is no downside. An educated advisor is an asset to the agency as well as its client base.
Another benefit? Professional sales training programs weed out hobbyists.
“Being a travel advisor goes far beyond booking travel for your family and friends or participating in fams and traveling for a discount,” said JoAnne Weeks, vacation division director at Acendas Travel.
“Entering an industry that is ever evolving is difficult for we veterans to keep up with, let alone newcomers,” she added. “Today’s travel advisors need to truly invest in the time it takes to be a travel professional, which includes sales training, destination knowledge, policies and requirements of vendors and or destinations. It can take years to build your client base and it’s an industry where you never stop learning.”
For her part, VIP Vacations President Jennifer Doncsecz is a huge proponent of training for new advisors. “Our expertise sets us apart and is the key reason why consumers should use a travel advisor,” she said.
“We want to instill that our mission /vision of truly helping and assisting clients always comes first and although product knowledge is needed, customer service and care is the foundation of why we exist.”
Sales training also provides newbies with a decided competitive edge. “When I started out as a travel advisor, I didn’t get any sales training. I was able to help clients, but I missed out on some chances to do even better,” said Becca Dill, owner of The Travel Junkie.
“I used to focus too much on finding the cheapest deal instead of what the client actually needed, and I had a hard time asking for the sale. Sales training teaches new advisors how to match their approach to what the client wants and how to confidently close deals.”
Huckleberry Travel Co-Owner Thomas Carpenter – who is also a practicing attorney – recommended that advisors proceed with caution when it comes to offering training programs.
“Since ‘training’ is a buzzword for employment, if advisors are engaged as independent contractors, it can be a real problem for an agency owner to require training,” he said. “The penalties for misclassifying employees as independent contractors are pretty steep, so I’d strongly recommend that agencies be very careful about how they conduct training. “‘Mentoring’ and ‘coaching’ are less problematic than ‘training.’”
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According to a recent Pew Research study, 51 percent of people think their pets are not just part of the family, but also say they love them as much as the human members of their families. And when you narrow it down to two-person households with no kids — as my husband and I happily have — that number skyrockets, with 65 percent of people saying they love their pets as much as human members of their family.
With a crowd of nearly 800 attendees, Ensemble’s 2024 Horizons conference went off with palpable excitement at Vegas’ Resorts World last week. And the message was a bold one for the attendees and supplier partners who came together with a brimming energy around the theme of this year’s summit: “The Power of You.”
Traveling well means being prepared for just about anything, from the time you leave until the moment you return, and this includes being intentional about all of the luggage needed for the journey. Much like with a suitcase or weekender, deciding on which shoulder bag to bring along on your travels requires a fair amount of thinking ahead. Not only is it usually dependent on the destination itself, but I’ve learned that considering the mode of transportation you’ll be using to get there is just as important.
Fall travelers can rejoice with new discounts on airfare. Frontier Airlines recently announced a fall vacation sale, with one-way fares as low as $19 to popular destinations including Chicago, Philadelphia, Orlando, and more. Dallas has the highest number of deals in the sale, including flights to/from the city to Detroit, San Jose, Houston, Jacksonville, Miami, Portland, and more. Other popular markets in the sale include flights to Orlando from New Orleans, San Antonio, and Syracuse. The sale also includes discounts to several international destinations that Frontier flies to, such as one-way service between Atlanta and Cancun from $85, and Denver to Puerto Vallarta from $99. The lowest discounts at $19 are exclusively for members of Frontier's paid membership program, Discount Den. The program has an annual fee of $99 for the first year, and $59 for subsequent years, and provides access to lower cost fares as well as benefits including free flights for children. The sale ends on September 23, 2024 at 11:59 p.m., and is valid on travel for select days through November 20, 2024. There are several restricted dates in the sale, such as discounted travel to Las Vegas is only available on Sunday through Wednesday. The sale is currently available on Frontier's site. For travelers looking to book a fall vacation, Travel + Leisure spotted deals including:
American Airlines is going back to basics in Austin after experimenting with dozens of new nonstop flights during the pandemic. The carrier will no longer be an option for Austinites eager to visit Bourbon Street in New Orleans after October or soak up the history of Boston’s Freedom Walk after November. Nonstop flights to both cities are among the seven that will end in the next few months. Also gone are American’s nonstops from Austin to Las Vegas and Orlando in October; Nashville and Raleigh-Durham in November; and Orange County, Calif., in January 2025, Cirium Diio schedule data shows. The reductions bring to an end a pandemic experiment for American that peaked at nonstop flights from Austin to more than 45 cities in early 2023. The cuts are part of a “continuous evaluation” of American’s network, an airline spokesperson told Travel + Leisure on Monday. “American will continue to offer customers access to our comprehensive global network of more than 350 destinations with one-stop connections,” the spokesperson added. Other factors include the rapid airline industry growth in Austin during the pandemic and the now slowing travel recovery.
Wherever you're headed—be it on a bucket list trip across the globe or a lowkey staycation in your own city—you're going to need luggage. Minimalists and overpackers alike need durable and easy-to-carry suitcases and bags to safely transport clothes, travel accessories, and any souvenirs picked up along the way. As travel editors, we have high expectations for our gear—requiring that reliable, long-lasting bags accompany us on every journey.
I was chest-deep in bathwater, listening to the sound of soapy foam popping. I'd timed the moment so that when the clock struck midnight — and I turned 40 — I'd be soaking in a bubble bath on the coast of Algeria. I needed an elegant backdrop as I stared my future in the face.