Hotel companies are continuing to game out how the innovations and disruptions brought about by generative AI will impact them. But it’s still early days.
Wyndham Edges Choice Hotels in Goldman's Sector Face-Off
25.09.2024 - 20:45 / skift.com / Sean Oneill
Since Choice Hotels’s attempt to merge with rival Wyndham Hotels & Resorts collapsed earlier this year, the two companies have competed to win deals from developers and grow their footprints, average daily rates, and franchisee fees at faster paces.
Goldman Sachs has begun covering the companies, issuing a report that compared the companies’ prospects.
As a refresher: Wyndham and Choice have brands at all price points, but they are the strongest hotel groups in the U.S. economy and midscale space. Choice claimed a 16% share of the branded U.S. economy hotel market last year, while Wyndham had 36%.
Here are highlights of what research analysts Lizzie Dove, Ian Athmann, and Ryan Davis like and dislike about the two hotel group competitors.
Goldman Sachs analysts say Wyndham has more short-term chances for growth in its footprint and revenue than Choice Hotels. But if either one makes a significant acquisition, all bets are off.
Overall, the report presents a more positive outlook for Wyndham than Choice Hotels, but it represents only one perspective.
Analysts at Truist and Oppenheimer have recently written flattering reports about Wyndham, while Stifel has written favorably on Choice. Stock investors have been favoring Choice for a couple of years.
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