Luxury lifestyle brand Virgin Hotels is on track to make its London debut later this year.
25.05.2024 - 10:21 / insider.com / Conde Nast / Rocco Forte / Olga Polizzi / Paul Maccartney
True to form, I was welcomed to Scotland in the pouring rain.
A driver for the Balmoral hotel, sent to pick me up from a red-eye flight from New York City, did a good job of managing expectations. He said to expect it to rain for the next several days.
"But if it doesn't, then it's a bonus."
It was a warm, if not literally, welcome to Edinburgh — and to the Balmoral.
One of Edinburgh's crown jewels, the Balmoral is regularly honored among Scotland's top accommodations. In 2024 alone, it's been listed as one of the city's best hotels by Condé Nast Traveller, and made Forbes' five-star list. Suites can cost around $750 per night; Business Insider paid a media rate of $175 per night.
After just a few days, I can see why it's an institution.
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Purchased by the hotelier Sir Rocco Forte in 1997, the hotel was the first in his Rocco Forte Collection, a portfolio that now spans 14 properties across Europe. But the Balmoral was a landmark destination long before becoming a boutique hotel.
Opened in 1902 as the North British Station Hotel, the Balmoral is new compared to neighboring Old Town. The oldest part of Edinburgh, I've been told that some of its buildings date back to the 12th century. And still, the hotel is dripping with history.
Built as a railway hotel, the Balmoral is home to a clock tower that's become a staple of the city's skyline. Balmoral staff seem to love to note that the clock is almost never right — it's set three minutes ahead to help travelers make their trains. It's only right on New Year's Eve (for obvious celebratory reasons).
The hotel has hosted several of Britain's VIPs, from Paul McCartney to J.K. Rowling. In 2007, Rowling finished "Harry Potter and the Deathly Hallows," the final installment of the wizarding series, at the hotel.
A suite marked with a bright purple door is now named after the author. If the room has suffered from Rowling's recent controversies, it doesn't show: On a tour of the hotel, I was told the suite is regularly rented out — for around $4,000 a night. It was booked for the entirety of my visit.
When the hotel reopened after a massive refurbishment in the '90s, Sean Connery cut the ribbon. Now, bathrooms throughout the hotel are fitted with playful prints of the first James Bond actor. (Mine, which hangs across from the bathroom's heated towel rack, is of Bond playing poker with an eye-patched villain.)
For all its history, the Balmoral doesn't feel stuffy.
That's thanks to Olga Polizzi, the deputy chairman and director of design at Rocco Forte Hotels. Tasked with designing spaces across the Rocco Forte portfolio, Polizzi has ensured that rooms match the vibe of the city in which they're based.
In the Balmoral's case, that meant creating a
Luxury lifestyle brand Virgin Hotels is on track to make its London debut later this year.
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