Can India’s New Tourism Push Close the Gap in Inbound Travel?

08.10.2024 - 07:35 / skift.com / Peden Doma Bhutia / Travel Podcast / Saniya Zanpure / Peden Doma

In this episode of the Skift India Travel Podcast, Asia Editor Peden Doma Bhutia is joined by Saniya Zanpure, research analyst at Skift, to explore India’s inbound tourism landscape. Last month, the Indian government announced initiatives aimed at boosting tourism, including offering 100,000 free visas. Despite surging outbound travel, inbound recovery has been slower, making these measures critical. Catch them discuss factors behind this disparity, such as safety concerns, visa issues, and infrastructure challenges, as well as untapped opportunities to enhance India’s appeal.    

Strong Growth in India’s Outbound Tourism: India’s outbound tourism has shown robust growth, with international departures up 14% in the first half of this year compared to 2023. This growth is 12% higher than 2019 levels, reflecting a sustained recovery and increased travel enthusiasm among Indians post-pandemic.

Spending Power and Diverse Travel Preferences: Indian travelers are spending an estimated $19 billion overseas this year, driven by increased disposable income and affordability of international travel. Trends show a growing interest in off-season travel, package deals, and exploring newer destinations beyond traditional favorites like Dubai and Saudi Arabia.

Challenges in Inbound Tourism Recovery: Despite a strong domestic and outbound market, India’s inbound tourism is still lagging, reaching only 90% of 2019 levels. Factors include safety concerns, limited international marketing efforts, visa complexities, and cuts in promotion budgets.

Opportunities for Boosting Inbound Tourism: India can leverage its diverse tourism offerings — cultural experiences, adventure, wellness, and luxury — through targeted and aggressive international marketing. Hosting large-scale events like the G20 summit and the World Cup has already shown potential for driving foreign interest.

Importance of Infrastructure: Improving infrastructure, such as roads, railways, and airports, is crucial for enhancing the tourist experience. Better connectivity within India, through expanded rail networks and new airports, is essential to ensure a positive experience for international visitors, especially those looking beyond major cities like Delhi and Mumbai.

Perception and Safety Concerns: Addressing safety concerns and changing negative perceptions about India is critical for attracting more tourists. Negative global headlines about isolated incidents can deter potential visitors, making it essential for India to emphasize safety and hospitality in its messaging.

Targeted Marketing for Specific Segments: Tailoring marketing campaigns to specific interests and demographics, such as the Indian diaspora or niche segments like honeymooners and luxury