Coronavirus in Portugal: a chat with the President of Algarve Tourism
21.07.2023 - 08:24
/ roughguides.com
When you think of Portugal, with its sandy coves, crystalline waters and craggy shores, chances are you’re thinking of the Algarve. This is the country’s most popular tourist region – and justifiably so.
Portugal’s fast-acting response to the coronavirus has saved lives and ensured the country can start thinking ahead to reviving the travel sector and its economy. So what does this mean for the Algarve, and will there be a summer season in 2020? What will it look like? We chatted with João Fernandes, President of the Algarve Tourism Bureau, to find out how the board was keeping in touch with travellers virtually, and what plans are in the pipeline for when travel returns to Portuguese shores.
Q: I’ve seen some exciting activity online focused on the Algarve and Portugal more generally: videos and photos showcasing the best of region; Visit Portugal’s #CantSkipHope campaign and video reminding us to keep dreaming; and live-streamed yoga classes at the Campus at Quinta do Lago. Could you tell us a bit more about your virtual campaign, and how you’ve been keeping in touch with travellers online during Covid-19?
A: The Portugal Tourism Board launched the virtual campaign in March. Whilst people were in lockdown it was important to keep the holiday dream alive – and we wanted to keep Algarve top of mind with inspirational content. The message was that for everyone’s good: it is better to stop travelling for now; it’s time to stop reset, recentre and refocus. And the incredible photographic landscapes of Portugal and the Algarve that you see in the #CantSkipHope campaign will still be here, ready for visitors to experience once the pandemic is over and it’s safe to travel once more.
We also launched a hashtag campaign on social media, immediately after the start of the lockdown on 16 March. On Facebook (@algarvetourism) we promoted the message #DontCancelPostpone, as we were keen to keep travellers’ holiday dreams alive for later in the year and to encourage them to postpone plans rather than cancelling altogether.
#Can'tSkipHope screenshot video by Visit Portugal
Q: Are there some positive news stories coming out of the Algarve during these strange times? Could you give me any examples?
A: It has been fantastic to see so many community-minded projects. For example, top chefs Rui Silvestre (Michelin starred Vistas restaurant) and Noélia Jerónimo (a famous chef in the Algarve) are preparing two hundred daily meals for people in need during the crisis. Thanks to a team of eight who have all volunteered to help, the meals are prepared every day in the kitchen of the Tavira Red Cross Support Centre.
Another example is one of our most exclusive resorts, Quinta do Lago. At the start of the Covid-19 crisis, Quinta