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Do Shoulder Seasons Still Exist? Advisors Say ‘Sort of’
11.10.2023 - 15:17 / travelweekly.com
What Is Shoulder Season?
The term “shoulder season” is generally defined as a stretch of time between a destination’s high and low tourism seasons. Usually that is fall, late winter and early spring, since the summer months and winter holidays bring traditional school and work breaks and therefore increased travel numbers, or peak season.
The benefits of shoulder season have historically been lower prices (driven down by lower demand) and thinner crowds even at popular museums and sights. But with travel sales through the roof — recent Virtuoso data shows a 36% increase in sales the first half of this year, compared to 2022, and a 69% increase over 2019 — do shoulder seasons look different? And does shoulder-season travel still lead to savings? Here’s what travel advisors are seeing.
Shoulder Season Still Exists, But It’s Diminished
Ashley Taylor with Key to the World Travel says that the booking landscape has changed in an obvious way post-pandemic — clients are far more willing to book a trip anytime of the year, and often times no matter the cost or no matter the school days missed. They want to see the world, she says, and they don’t really want to wait for the “perfect” time.
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“Shoulder season is still there, but it’s not as prevalent,” Taylor said. “Especially since the pandemic, people seem to be thinking, ‘Life is too short.’”
For example, October may have been off-limits for families pre-pandemic, but nowadays, clients might pull their kids out of school for a few days, or even a full week, in order to travel. Taylor says some school districts, including her own, offer some version of “independent study” or “educational days,” meaning students can make up their work later and have their absences excused.
While not everyone will do this, Taylor still sees the change impacting shoulder seasons; the deals that used to exist are simply not as extreme, because demand isn’t as low during these time periods as it once was.
Family and romance travel specialist Patrycja Kobak of It’s Worth Traveling is seeing the same thing.
“The boundary between high and shoulder season is disappearing,” Kobak said. “Demand for travel is strong, even during off-season, and that brings prices up, and inventory down.”
How to Find Shoulder-Season Deals
Deals still exist, but scoring one will likely require a client to be flexible about their destination and travel dates.
“If budget is a huge thing, I do suggest clients look at shoulder season,” Taylor said. “If they can travel during the week, that helps, too, because departing over the weekend will be more expensive any time of year, as plenty of people travel for just a long weekend.”
Taylor points clients to
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