El Cosmico's Next Chapter Embraces 3D Printing

25.08.2023 - 13:13 / skift.com / El Cosmico / Colin Nagy / Liz Lambert

El Cosmico, in Marfa, Texas, has been synonymous with a free-form lodging experience and a place where art and counterculture combine with high desert hospitality. A campground-meets-hotel, the property has grown from the imaginative vision of Texas-based hotelier Liz Lambert. Through the years, it has attracted wanderers seeking a confluence of the extraordinary and the rustic, the real and the surreal.

“There’s something that is in our American consciousness that is fascinated with this part of the country and I think the really vast skies, the lack of people, the really dramatic geological formations and I think it taps into this thing within all of us that is probably most about self-reliance,” says Lambert.

The property now stands at a fascinating juncture. In partnership with Danish design firm BIG, founded by Bjarke Ingels, Lambert has unveiled the future vision for the property.

It will be made not out of airstream trailers and teepees, but constructed with 3D printing, an innovation once confined to the realms of science fiction. The project is in partnership with ICON, an Austin-based 3D printing company that incidentally, has the NASA contract for future dwellings on the moon. 

The property indeed looks like something from the distant future and eschews normal notions of hotels and hospitality. But Lambert also seeks to keep the cultural pulse of the original property intact.

She has articulated the need to preserve El Cosmico’s character while maintaining an openness to change. And while the new dwellings might look like something from the surface of the moon, she asserts that the core fundamentals of the property will remain: intellectual curiosity, the communion with the skies, and the inexplicable feeling of the air in far West Texas. 

She cites the Whole Earth Catalog as an intellectual underpinning of the project: “It was a big, big format catalog that pointed you to resources to show you how to do all different kinds of things, whether it be astrology or midwifery or leather crafting to you name it,” says Lambert. “It was pretty vast and I think a lot of the idea of the Whole Earth Catalog was based on that Emersonian idea of self-reliance.”

The property will seek to redefine ideas of spatial design, flexibility, and individuality within the hospitality sector. Beyond the technology and aesthetics of the technology itself, the implications for sustainability are profound.

As a process, 3D printing minimizes waste production, promoting an ethos of responsible consumption aligned with El Cosmico’s core philosophies. The onsite production potential also reduces logistic demands, cutting down carbon footprints. No trucks are needed to move materials in and out of a property. 

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