Startup BermudAir is adding two new U.S. dots to its map. The airline has unveiled new flights between its namesake island and Baltimore and Orlando starting in March.
09.01.2024 - 15:38 / skift.com / Sean Oneill
Hilton has named its newest hotel brand LivSmart Studios by Hilton, the company said on Tuesday. It’s Hilton’s 19th brand and an extended-stay apartment suites hotel concept.
When Hilton previewed the idea last year, executives tentatively called it Project H3. Last month, Skift analyzed Hilton’s trademark filings and suggested that Livsmart would likely be the name.
Construction on the first LivSmart Studios began last month in Kokomo, Indiana. Hilton is engaged in about 350 deal talks with owners and developers to open properties, it said on Tuesday.
The LivSmart Studios brand is aimed at guests staying 20 nights or more — far longer than the average weeklong stay in today’s extended-stay market. It’s aimed at people who temporarily relocated for their jobs, a segment that spends about $300 billion a year on travel lodging.
This customer base wants more home-like lodging, and LivSmart Studios provides kitchens with full-sized refrigerators, dishwashers, microwaves, and two-burner stovetops.
“It’s not competitive with what we’re doing with Home2 and certainly not competitive with Homewood because it’s serving a totally different need [than our other brands], mostly in totally different markets … for a different demand base, in different types of locations,” said CEO Christopher Nassetta when first previewing the brand in April 2023.
CORRECTION: This article originally referred to LivSmart Studios as Hilton’s 20th brand.
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Startup BermudAir is adding two new U.S. dots to its map. The airline has unveiled new flights between its namesake island and Baltimore and Orlando starting in March.
Marriott and Hilton joined all the major hotel groups this week in providing updates on their hotel development pipelines as they gathered at the Americas Lodging Investment Summit (ALIS) in Los Angeles.
Think that you have to cross the Pond to get some of the world’s best European spa treatments?
United Airlines' long-haul network is growing once again.
Frontier Airlines announced a slew of new routes this week that will see the ultra-low-cost carrier expand its footprint at more than three dozen airports – dramatically scaling up its presence at a handful of those.
In 2023, Hilton opened 132 hotels with around 24,000 rooms between October and December 2023, the largest number of new rooms opened during any quarter in the hotel giant’s history, and it expects to continue that positive growth into 2024.
Hilton said on Monday it had launched a program to match aspiring hotel owners with capital.
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Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award snows, and TV news — despite more attention shifting to streaming platforms.
Our experts answer readers' credit card questions and write unbiased product reviews (here's how we assess credit cards). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.
Our experts answer readers' credit card questions and write unbiased product reviews (here's how we assess credit cards). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.
Hilton's newest extended-stay hotel chain, which the company announced back in May 2023, finally has a name and the first location should be open for business by the end of this summer.