U.S. tourism businesses just finished their first post-pandemic sales missions to China — their first trips in four years.
ITB China 2023 boasts over 17,000 Business Engagements
17.09.2023 - 07:33 / breakingtravelnews.com
The fourth ITB China marked its grand live- return, concluding its 2023 edition with impressive achievements in business meetings and Chinese and international dialogues.
The event saw the active participation of around 10,000 attendees in total, with more than 700 top-level Buyers, and 360 exhibitors representing nearly 60 countries, fostering a dynamic exchange of expertise and cultivating invaluable connections. This reinforces China’s resurgence in outbound travel and solidifies
ITB China’s position as the premier B2B travel trade show in China. The next ITB China 2024 is scheduled for 27 – 29 May in the Shanghai World Expo Exhibition & Convention Center.
According to recent insights from this year’s ITB China, the increasing eagerness for outbound travel indicates a positive trend and both a promising return and outlook for the industry in the upcoming year. “After three years, the world comes together again at ITB China, and the timing for the event in September couldn’t be more opportune as the Chinese travel industry stands at the brink of a positive future. This year’s event buzzed with excitement over the return of in-person meetings. Engaging in numerous conversations and business meetings to re-establish connections, everyone could feel the optimism about the months ahead,” said David Axiotis, General Manager of Messe Berlin (Shanghai).
The official kick-off, marked by the Grand Opening Dinner and the CEO Seminar, set the tone for this year’s high-profile event
The CEO Seminar, one of many highlights of ITB China this year, saw nearly 20 senior executives from China’s leading outbound and inbound travel companies delve into a thought-provoking discussion on “The Impact of Global Relations and the Economic Situation on China’s Inbound and Outbound Tourism Market”. This robust dialogue provided strategic insights crucial to shaping the future of travel. “Meeting with numerous top executives from the industry after three years brings me immense joy and holds great significance. We engaged in a fruitful exchange of ideas on the opportunities and challenges in the recovery process of China’s outbound and inbound tourism market.
Platforms like ITB China play a pivotal role in swiftly connecting domestic tourism companies with international partners, broadening their business horizons,” expressed He Yong, President of HCG International Travel Group.
The Grand Opening Dinner, attended by 450 distinguished guests, set the mood for the notable event profile on the eve of the trade show. Eminent speakers like David Ruetz, Senior Vice President at Messe Berlin, ShiJun Liu, Secretary General of World Tourism Alliance (WTA); and Alhasan Aldabbagh, President - APAC Markets, Saudi Tourism Authority,
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