Strikes are a regular occurrence in Europe, as employees withhold their labour to fight for better pay and conditions.
15.07.2024 - 08:26 / breakingtravelnews.com
Research from Ocado and cottages.com has revealed that Brits are looking closer to home for their holidays this year. The study found that 2 in 5 Brits (40%) are not planning on jetting off abroad. Surprisingly, the increased popularity of the Great British staycation this summer is influenced by an appetite for regional British flavours, and this continues once we’ve returned home too.
The survey revealed that 66% of Brits are planning a UK break in the next 12 months and that over half (58%) agree that exploring regional British specialities is one of the main appeals of a staycation, with 1 in 3 (33%) stating it is even a deciding factor in the destination they choose. Nearly two thirds (64%) say they enjoy discovering local producers while away and nearly half (49%) say they seek out local fare to take home with them after their trip too, to extend the taste of their holiday.
We’re so dedicated to eating and drinking well while on staycation, that 1 in 3 (33%) of us will spend up to 3 hours researching regional specialities before setting off. However, the convenience of cooking for ourselves is also a draw, with 53% preferring to arrange a food shop for their stay, while 40% claim that the cooking facilities at their chosen self-catering accommodation is the main influence on their booking decision - 1 in 10 respondents said access to barbeques, bar areas and pizza ovens was important.
Ocado has teamed up with cottages.com to create regional tasting aisles, inspired by the most-searched areas on the self-catering accommodation provider’s website including Yorkshire, the Lake District, the West Country and East Anglia.
Showcasing local small producers, regional specialities and classic dishes from in and around the most popular British holiday regions, these make it easy to add an authentic local flavour to your weekly shop, alongside those all-important staples, and bring a taste of your holiday home.
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Laura Harricks, Ocado Chief Customer Officer says: “Food and drink is such a key part of our holiday experience, so it’s no surprise that so many of us are letting our taste buds take the lead when it comes to holiday-planning. We know that Ocado customers love the convenience of getting everything they need delivered in one go and discovering local producers and regional specialities too, which is why we’ve teamed up with cottages.com to create these regional tasting aisles.
“We want to bring both those must-have staples and lovely local flavours right to your doorstep, whether you’re setting off on a staycation, just returning from one, or simply want to eat like you’re on holiday, at home.”
Richard Banks, European Performance Marketing Director at Awaze - the parent company of
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