Florida might soon have a rival when it comes to cruise getaways. Although the Sunshine State is home to the largest cruise market in the world, Royal Caribbean claims the Texas market has the potential to be even bigger — a concept that has prompted the line to invest heavily in the Gulf Coast region.
What the Future of Cruise Vacations Will Look Like, According to the Experts
31.10.2024 - 12:33 / travelandleisure.com
The coming year is prime time for a cruise vacation, and there have never been more options for travelers looking to spend time at sea.
That was the key takeaway from nearly 100 experts who convened in late October for the Travel + Leisure Cruise Summit 2024, which was hosted at the Waldorf Astoria Cancun, in Mexico.
Among the attendees at the forefront of the cruise industry were more than 60 travel advisors, including several members of the T+L Travel Advisory Board. “You really are hearing from the best in the business,” said Katy Bano, the vice president and publisher of T+L, in her opening remarks.
Over the course of the two-day conference, attendees heard from some of the world’s foremost industry experts, including Kelly Craighead, CEO of the Cruise Line International Association (CLIA).
Courtesy of Travel + Leisure
“Luxury cruise is such a phenomenon,” Craighead said, noting that 2025 is forecast to be a record-setting year for cruise travel globally. “There isn’t just one thing about ‘cruise,’ there are so many, many, many different types of experiences that are resonating.”
Among the above-and-beyond trips discussed during the summit were things like a voyage through the fjords of Norway, an expedition to the North Pole, a trip to see penguins in the Southern Ocean, and relaxing wellness escapes on sailings in the Caribbean or Mediterranean. Also discussed were the top-flight culinary offerings on luxury ships of all kinds, and the unique benefits of river cruises.
Guests of the event came away with fresh ideas on how to best market these trips — and an appreciation for the unique advantages of traveling by ship, including the ability to unpack once while seeing multiple ports and the turn-key simplicity of booking one vacation that includes several countries.
“Cruising is easy,” said Carmen Teresa Targa, a Travel Advisory Board member who spoke on a panel about the benefits of cruising with multiple generations. “Everything is done for me and I don’t have to think,” she said with a laugh.
“If you can get the luxury traveler onto a ship, they will never look back,” agreed Bano.
If you can get the luxury traveler onto a ship, they will never look back.
In addition to several panel discussions summarizing trends in the industry, summit attendees also participated in a series of workshops, which were lead by Crystal, Oceania Cruises, Ponant, Regent Seven Seas Cruises, and Viking.
Attendees also had plenty of opportunities to enjoy the hospitality at the Waldorf Astoria Cancun, a fabulous resort located less than 20 minutes from Cancun International on Mexico’s Riviera Maya. The beachfront property is the first purpose-built luxury hotel in Hilton’s Latin America portfolio, with two pools,
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