While Dubai may have become synonymous with over-the-top glamour—a caricature reinforced by TV shows such as Dubai Bling and Real Housewives—in reality, it’s a city of eclectic style sensibilities that far outshine the sequins and skyscraper heels for which it’s known.
Priding itself on diversity and with an entrepreneurial spirit at the heart, Dubai attracts a host of different cultures and personalities, resulting in a dynamic variety of style tribes influenced by just about everywhere. Oumayma Elboumeshouli, a creative director and content creator, perfectly embodies the reactive dressing that sees city suiting and beach chic all in a day’s wardrobe changes for Dubai residents. Growing up in Amsterdam and of Moroccan descent, Oumayma first moved to Dubai six years ago and has since cultivated a strong style identity, thanks in part, she says, to the confidence Dubai has given her to be experimental with her fashion choices.
Moroccon-Dutch stylist Oumayma Elboumeshouli
Always pack a cocktail dress
“Dubai has actually influenced my style a lot, in a very positive way—I feel like I can be more myself. In Amsterdam, or Europe in general, it’s all about being comfortable, but in Dubai, you can go as crazy as you want because you’re not the only one. I really love dressing up here, the city makes me feel more confident, and more comfortable in a way. Now I feel more comfortable experimenting with my look when I travel, too.”
A multifaceted city where one moment you can be at a meeting in the shiny D3 Design District and the next having cocktails on the beach at sunset, Dubai requires an arsenal of adaptive outfits to see you transition to any and every environment. With modest dressing in public places at the forefront, Oumayma often wears her signature look of an oversized suit for daytime meetings, switching up her shoes and accessories for evening events.
“I think suits are so underrated, I wear them all the time for meetings with a nice pair of heels or made more casual with a pair of sneakers and a crop top underneath," she says. “Or I would go for a flared skirt under a blazer.” For dressier moments, have fun with formalwear. "For events, you can never go wrong with a nice tuxedo. I wear it with my hair down and slicked back.” And if she’s heading out for a night on the town with friends, you’ll often see her in a chic cocktail dress and kitten heels, or flats, if at a beach club.
Some of her favorite looks have been sourced locally from homegrown brands. “I really love Bouguessa," she says. “It matches my style perfectly—it's very modest but also very modern, and a perfect mix between East and West. They have beautiful cover-ups, abayas, kaftans, as well as suits and dresses and I love the fact
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