American Airlines is making its mark at Denver International Airport (DEN).
The Fort Worth-based carrier debuted its new Admirals Club there on Wednesday, making it the third lounge to follow American's new design concept seen at airports serving Newark and Washington, D.C.
The new lounge is 6,000 square feet and has 114 seats.
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Though Denver is not a hub for American, the city is an important one for the airline, according to Jonathan Yip, American's senior manager for ground and lounge services. He said American receives significant footfall in its lounge at Denver International Airport — the world's third-busiest airport in 2022.
The new lounge is also part of American's sweeping project to revamp its lounges at airports across the country.
"This is part of our enhancements and our investment in customer experience here in the Denver airport," Yip said.
How to get in: The ultimate guide to American Airlines Admirals Club access
The Admirals Club lounge is on the upper mezzanine of Denver's Terminal C, between gates 30 and 32, and is open daily from 4:30 a.m. to 11:30 p.m.
American previously had an Admirals Club lounge in Denver's Terminal A but has since moved operations to Terminal C, meaning customers had to take the airport's shuttle to trek between terminals if they wanted to spend time in a lounge before a flight.
With the new lounge in Terminal C, flyers will now have access to a lounge that's closer to the gates.
Passengers have quite a few ways to access the lounge, whether through elite status or an eligible credit card. Check out this guide for more about accessing American Airlines Admirals Club lounges.
The new Denver lounge features many similarities to American's new lounge aesthetic that the carrier debuted at Ronald Reagan Washington National Airport (DCA) and later at Newark Liberty International Airport (EWR). However, the Denver location also includes some local touches.
The Denver lounge features sleek furniture similar to that in the Newark and D.C. lounges. The Denver lounge also has the same style of industrial metal beams adorning the Living Room Pavillion as in the Newark lounge.
American continued the same fireplace motif in Denver, giving the space a cozier and homier ambience.
The Denver Admirals Club also took cues from Newark's cherry blossoms, modified with a local touch to include a set of Aspen trees on the walls as you enter the restrooms.
Yip said American aimed to make passengers walking through the new lounge feel "a sense of discovery" with the layout, separating the dining and lounging areas.
The lounge also contains a few local homages to Denver and Colorado. For
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