Varsha Arora travel tips

Skift CEO Rafat Ali and Skift Research senior analysts Varsha Arora and Pranavi Agarwal went live on LinkedIn to discuss the key findings and implications from the latest U.S. Travel Tracker survey conducted in January 2023. Skift Research has been conducting bi-monthly U.S. travel surveys since January 2020 amongst 1,000 U.S. consumers, to examine travel behavior, demands and expectations.

The travel booking landscape is rapidly transforming, with direct bookings on the rise and reshaping the competition. What’s driving this shift? Skift Research explores these pivotal changes in our new report: “Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends.”

Good morning from Skift. It’s Thursday, January 26. Here’s what you need to know about the business of travel today.

India is projected to surpass China as the world’s most populous country later this year, as China begins to decline and India’s population growth shows no sign of slowing until 2064. That shift carries huge implications for travel across the globe, and has the potential to rewire the race for attracting global tourists around the world. Skift addressed this in its Megatrends 2023 package in the story India Becoming the New China in the Reordering of Asia Travel.

Taking advantage of long-term trends that may boost hotel pricing power, driving more earnings per square meter at a hotel with concepts like “hybrid hospitality,” and exploring the potential of generative artificial intelligence are all potential areas of upheaval for hotel investors, owners, asset managers, and corporate brands.

Remote work is embedded in the overall lodging sector, going by many speaker insights and observations shared on stage during Skift’s Future of Lodging Forum on Wednesday.

Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and “participating properties” in Canada.

Good morning from Skift. It’s Wednesday, May 10. Here’s what you need to know about the business of travel today.

Good morning from Skift. It’s Wednesday, June 14. Here’s what you need to know about the business of travel today.

Our newly released U.S. Travel Tracker: Q2 2023 Highlights report highlights a reversal of Covid-related changes in the travel landscape. Solo trips have decreased, and travel to urban centers has rebounded.

The travel industry faced unprecedented challenges during the pandemic, but its recovery is proving to be remarkable. Travel stands tall as an absolute megatrend, with immense potential for growth despite short-term economic concerns. This was one of the main takeaways of a LinkedIn Live session with the authors of Skift Research’s State of Travel report.