Another Perfect Day! Royal Caribbean to build epic beach getaway in Mexico

09.10.2024 - 17:26 / thepointsguy.com

It's official: Another Perfect Day is on the way.

Cruise giant Royal Caribbean on Wednesday announced it would build a massive private beach getaway in Mexico that would be similar to Perfect Day at CocoCay, its highly rated private island in the Bahamas.

To be called "Perfect Day Mexico," the resort complex will spread across about 100 acres of land located right where ships dock at the port of Costa Maya, Mexico, Kara Wallace, Royal Caribbean's chief marketing officer, told TPG in an exclusive interview.

Speaking with TPG in advance of the announcement, Wallace said the new Perfect Day would open in 2027, likely "towards the back half" of the year. It'll be open exclusively to customers arriving on Royal Caribbean ships, she said.

Perfect Day at CocoCay is "the most successful port of call that we go to," Wallace said, citing guest satisfaction ratings that are higher than any other port in the world. "So we took that as inspiration to expand the portfolio to Mexico."

Like Perfect Day at CocoCay, Perfect Day Mexico will feature both high-adrenaline attractions and low-key areas for relaxing — "thrill and chill," as Royal Caribbean likes to call the two categories of resort options.

Royal Caribbean didn't offer many details about what vacationers would find at Perfect Day Mexico other than that it would include a water park, pools and beaches, restaurants, bars and music. But Wallace suggested the complex would wow customers in a similar manner to Perfect Day at CocoCay.

"We're known for our game-changing thrill and chill, giving our guests, no matter who they are, what they want and what they would expect in a perfect day," Wallace said. "And that means something ... for everybody."

Over the past few years, Royal Caribbean Group has poured hundreds of millions of dollars into overhauling and expanding Perfect Day at CocoCay, including adding a major new adults-only zone called "Hideaway Beach" just this year.

Related: Royal Caribbean debuts Hideaway Beach: See photos of the adults-only beach club

Royal Caribbean Group is the parent company of Royal Caribbean, as well as Celebrity Cruises and Silversea Cruises.

The revamping of Perfect Day at CocoCay (which until a few years ago had much less infrastructure and was just known as CocoCay) also has included the addition of the biggest water park in the Bahamas or Caribbean and the region's largest freshwater pool.

The additions have turned Perfect Day at CocoCay into a massive beach and amusements escape for cruisers on a scale not seen anywhere else in the world. With the addition of Hideaway Beach this year, it now has room for around 13,000 people at a time. It's expected to draw about 3 million visitors this year — a new record.

Wallace told TPG