Aruba details new technology, sustainability initiatives, hotel developments, and more in honor of Caribbean Travel Marketplace 2024
22.05.2024 - 11:51
/ traveldailynews.com
/ Theodore Koumelis
Aruba Tourism Authority introduces myAruba Assistant, an AI tool enhancing travel planning, alongside significant sustainability initiatives and developments to improve the visitor experience on the island.
ORANJESTAD, ARUBA – The Aruba Tourism Authority detailed upcoming developments, major events, key sustainability initiatives, and a new tech-savvy resource that will assist visitors in planning their experiences of the One happy island. These updates come as the island enjoys strong visitation numbers, with full year 2023 visitation showing moderate growth from 2019 levels.
The updates are headlined by the introduction of myAruba Assistant, an AI-powered travel advisor the tourism authority unveiled this spring. Available on Aruba.com and WhatsApp, the tool is designed to provide in-depth recommendations 24/7 using hyper-specific knowledge derived from the archives of Aruba.com. Fluent in 45 languages, myAruba Assistant can respond to prompts ranging from singular and specific recommendation requests such as where travelers can enjoy a specific cuisine, activity, or nearby attraction, to personalized itineraries inclusive of travelers’ interests, budget, and time constraints while using data and analytics to provide recommendations on the best times to enjoy certain activities.
“This year, Aruba is making strides to offer an enhanced, environmentally conscious and increasingly exciting experience, while also making it easier to plan a trip to our beautiful destination,” said Ronella Croes, CEO of the Aruba Tourism Authority. “With notable ventures like the myAruba Assistant, new and expanding hotel properties, transcendent events and an increased focus on sustainability, we are excited about the One happy island’s sunny outlook.”
Aruba has placed an increasingly significant focus on conservation to preserve the island for generations to come. In April, the Aruba Conservation Foundation was announced, expanding the responsibilities of the organization formally known as Fundacion Parke Nacional Aruba (FPNA) to manage protected areas all around Aruba – nearly 25% of the island as well as four major Marine Protected Areas.
As far as hotel product goes, there are a number of notable hotel developments taking place on island:
In the upcoming months, visitors will enjoy an exciting events lineup like never before on the island, such as:
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