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ASSA ABLOY Global Solutions makes Vingcard the main brand for hospitality business area
03.04.2024 - 12:13 / traveldailynews.com / Theodore Koumelis
Hospitality’s next chapter combines widespread brand recognition and trust with a heightened commitment to redefining the future of end-to-end security and efficiency.
STOCKHOLM – ASSA ABLOY Global Solutions is announcing that its hospitality business area will make Vingcard its main brand. Vingcard has a history of offering enhanced security across industries for almost 50 years, and it reinforces its commitment to quality service and customer satisfaction. For the core hospitality segments and adjacent markets, this includes continuing to expand and push the limits in technology innovation, including leading new advancements in electronic locks, safes, access management, digital key solutions, location-based services, cloud-enabled software, Wi-Fi connectivity and much more. The Vingcard name as the main brand also creates a clear identity and more focused messaging that aligns with customer needs. The brand will continue to uphold and expand the same service for customers while leveraging new opportunities to expand its range of solutions.
“Vingcard carries with it a heritage of recognition and trust within the hospitality sector. Reintroducing Vingcard as the Hospitality business areas’ main brand will continue our commitment for delivering high quality solutions and services to our customers,” says Stephanie Ordan, Executive Vice President and Head of Global Solutions.
Vingcard’s expanding range of solutions and services also provides the opportunity to serve as an aggregator of high-value performance data, allowing customers to tap into essential efficiency-enhancing insights. As part of ASSA ABLOY, Vingcard also has a wide range of resources to further enhance its offerings.
“Rebranding ourselves to Vingcard is just as much about strengthening our legacy of guaranteeing a safe environment as it is about serving as a partner that our customers can trust. From hotels to off-site student accommodation, and as modern buildings become increasingly interconnected, our primary focus will be to provide the comprehensive tools and data intelligence today’s businesses need to stay competitive and deliver on expectations for higher quality. All under the Vingcard brand,” says Li Wang, Senior Vice President and Head of Hospitality.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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