Bartlett to Attend Paris Olympics Ahead of Brazil Marketing Blitz

I’m cheering from the banks of the Seine in a plastic rain poncho, my dress soaked and loafers sloshing. The rain has not let up once during the four-hour Opening Ceremony, but as we watch boatloads of beaming athletes float past us one by one waving their national flags, my smile could not be wider. By the time the evening comes to an end, Celine Dion is belting Hymne a l'amour from a glittering Eiffel Tower—some in the crowd cry, others dance, or FaceTime family—and a contagious sense of universal joy ripples across Paris.

Paris est une fête! Especially during the Olympics. The French title of Hemingway’s legendary memoir A Moveable Feast is an apt encapsulation of what can only be called a dramatic vibe shift in the French capital in the last few weeks. Indeed, Paris is a party. The opening ceremony elated even the most hardened of local skeptics of the Olympic Games—locally: les Jeux Olympiques, the JO. Since then, the city has been suspended in a Disney-esque euphoria; the JO is now a multi-week carnival of good cheer.

Paris is hosting this year's Summer Olympics — but that's not where we kicked off the Games.

Rarely on the podium and banned from the Olympic opening ceremony, fifteen Russian athletes competing at this year’s Games have an uneasy status as “Individual Neutral Athletes” following the Russian invasion of Ukraine. 

A test run meant to allow athletes to familiarise themselves with the marathon swimming course in the Seine River was cancelled on Tuesday due to concerns about the quality of the Paris waterway.

When Léon Marchand dives in, France holds its breath.

During the Olympics, I typically find myself cheering on the athletes from the comfort of my couch. I had always assumed seeing the Games in person was too expensive and logistically challenging.

France knocked out world and pan-American football champions Argentina after winning 1-0 in Bordeaux on Friday, in a heated game that ended with a massive brawl that followed more than ten minutes of stoppage time.

The summer of 2024 is in full swing and visitors are flocking to Europe from around the globe.

The Skift Travel Podcast is wrapping up its series on the Paris Olympics. Greg Klassen, senior director at Skift Advisory and former president and CEO of Destination Canada, joins Head of Research Seth Borko and Editor-in-Chief Sarah Kopit to discuss the benefits and drawbacks of hosting large sporting events such as the Olympic Games.

Aug 1, 2024 • 5 min read

With the Games of the XXXIII Olympiad (commonly known as the 33rd Summer Olympic Games or Paris 2024) now open, the State of Utah received official word on the eve of the opening ceremonies that The Beehive State has been selected to host the 2034 Winter Olympic Games, in its return to the United States. Utah was the last American location to host the Winter Olympic Games in 2002.