The $1,500-a-night Vakkaru Maldives resort in the Baa Atoll will launch a sister resort in the UAE’s relatively quiet emirate of Fujairah. The project is called Naama Beach Villas and Spa, vying to become the most luxurious property in the emirate.
Four Seasons Joining Ras Al Khaimah Gamble With Own Resort
22.11.2023 - 10:39 / skift.com / Ras Al-Khaimah / Marjan Island / Josh Corder
Toronto hotel brand Four Seasons is likely to announce its own resort and standalone villa project in United Arab Emirate’s (UAE) Ras Al Khaimah. The proposed super-luxury resort is currently going through its master planning stages and has already found a plot of land “very close” to the $3.9 billion Wynn integrated resort opening in 2027.
The development was confirmed by the Four Seasons’ new regional operations president Adrian Messerli, who heads all of Europe, Middle East and Africa and is based in Dubai. Asked by Skift during a media roundtable if his brand was looking to Ras Al Khaimah, the president, said: “The short answer is yes.”
“Ras Al Khaimah could become the gaming state of the UAE and we’ve had a lot of requests to enter. We’re currently exploring one of those developments to open a hotel in Ras Al Khaimah. It would be a medium-sized hotel, the site has been defined but the master planning has not been finalized. It’s going to be a combination of hotel and villas. We don’t do gaming but we will be very close to the Wynn.”
Messerli did not give an opening date for the proposed project.
Since the unveiling of the Wynn at the start of 2022, the once-quiet northern emirate has seen a boom in luxury development deals. Almost all of them are centered on the man-made Al Marjan Island, a four-island archipelago off the coast where the Wynn will also sit. Marriott has announced four five-star flags so far, including Le Meridien, a JW, a Westin and a W hotel. Smaller, more exclusive operators such as Nobu are also landing on the island. On the more affordable end, Emaar-backed Rove will open on Marjan Island and a home-grown brand called Earth, originally co-founded by the emirate’s now-tourism chief, will open its own resorts as well.
Up to September this year, Ras Al Khaimah had welcomed more than 904,000 travelers, 448,270 of whom were from overseas. That’s a 12.5% increase compared to last year for the emirate. Occupancy rates, a key metric in tourism and hospitality, was up 25.4% to 72%.
For comparison, nearby Dubai welcomed almost 17 million international visitors during its best tourism year ever in 2019.
The 2030 vision of Ras Al Khaimah’s Tourism Development Authority’s (RAKTDA) is to attract over three million visitors by the end of the decade. Analysts, however, forecast the emirate’s tourism sector could surpass that figure.
By 2030, it is envisioned by Colliers that the emirate will be able to welcome over 5.5 million visitors, contingent upon the success of the Wynn resort. According to STR, Ras Al Khaimah has around 5,000 hotel rooms in its pipeline — Wynn accounts for well over 1,000 of those. However, development is not happening fast enough, according to Colliers.
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